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Top Articles - Grab Their Interest with a Snappy Sound Byte
When you were working and someone asked you what did you had a ready answer. “I work at Acme Enterprises
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
as a customer service manager.” It might not have been the most exciting introduction but it did provide
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
you with an identity and a ready answer.
Now that you are not working do you find your mouth full of cot
Now that you are not working do you find your mouth full of cot
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
on when you are networking? In business, social, and casual situations it is imperative that you provide
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
the right kind of information when asked what you do. Instead of dreading the question because you not wo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
king, anticipate it and respond with a 10-15 second audio sound byte that invites conversation.
For exam
For exam
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ple:
• Richard, a gardener and landscape designer frequently introduces himself as “a horticultural and
• Richard, a gardener and landscape designer frequently introduces himself as “a horticultural and
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
cenic wellness consultant.”
• Sandy, a technical trainer introduces herself by saying, “I help you make
• Sandy, a technical trainer introduces herself by saying, “I help you make
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
sense out of geek speak and other technical nonsense.”
• Marion, an image consultant who works with mana
• Marion, an image consultant who works with mana
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ers in the corporate world, helps individuals “create a powerful presence.”
All of these introductions c
All of these introductions c
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
reate interest and invite further questions.
What should you consider as you develop your audio sound by
What should you consider as you develop your audio sound by
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
te?
1. Your skills, knowledge, and accomplishments. Determine what makes you unique, interesting, and be
1. Your skills, knowledge, and accomplishments. Determine what makes you unique, interesting, and be
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ter than the other job seekers in your field.
2. The market. What need is not being met? Craft your
2. The market. What need is not being met? Craft your
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
sound byte so it addresses this issue.
3. Your style. Are you funny, stoic, earnest, or lighthearte
3. Your style. Are you funny, stoic, earnest, or lighthearte
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
? To be believed the message must match the messenger - you.
4. The audience. Are you addressing a h
4. The audience. Are you addressing a h
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
iring manager at a job fair, business colleague at a professional event, casual friend at the grocery, or
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
your spouse’s business associate at a company event? Tailor your message for the audience.
An effective
An effective
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
response to “What do you do?” takes thought and practice. Jot down your ideas; try them out on friends at
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
social events. Fine-tune your sound byte until you can deliver it with confidence, a warm smile, and a fi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rm handshake. Master your introduction and you’ll never have to fear the “What do you do?” question again
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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