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Viacom, a media company, has recently sued Google for $1 billion, for the cop

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

yright infringement on the website YouTube. More lawsuits are predicted to co

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

me from the company Viacom, who claims the website YouTube has infringed on i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ts copyrights. It is a battle of two giants and the outcome is less than cert

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in.

Over 160,000 clips of materials owned by Viacom have been viewed over a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

billion times, reports the company. In addition to damages, Viacom wants Goog

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

le to ensure it will not infringe on such copyrights again. Google claims tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t they have made great effort in removing such video clips, and is not respon

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ible for the actions users have taken. Horns are being locked in the forthcom

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing battle.

Other companies like Viacom side with YouTube, claiming it is go

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

od advertisement and reputation to have video clips on YouTube. Google report

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

edly has over $11 billion in cash right now, so $1 Billion could take a large

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

chunk of the money, another reason Viacom is suing.

Google reports that YouT

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ube will continue business as usual- offering free video clips for users to s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hare, upload, and download. The site itself doesn’t upload the videos, but le

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ts users instead upload what they wish.

Google has remained calm in all of t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e claims, and threats of lawsuits. They are apparently unconcerned with the p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

otential loss of money, and feel extremely confident they will win the court

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

battle. From here, it will be interesting to see how further lawsuits will go

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, as this will set the standard.

The outcome will be eagerly awaited by many

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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