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With the advent of the Internet revolution, the latest and greatest corporate war is clearly between Google and Microsoft. While that is no surprise to anyo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ne, there are some interesting aspects of this battle.

One of the more humorous aspects of the war between Google and MSN is the concept of the favored part

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. Many people, particularly webmasters, view MSN as the evil empire. In contrast, Google is seen as the plucky new player on the block, who is rebelling ag

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ainst the Empire. While this classical Star Wars scenario sounds great at first, it simply isn't very accurate.

First off, Google has started acting more a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d more like a large corporate beast as it is grown bigger and made more and more money. This has taken some of the luster off the company and made it a bit l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ess popular with Internet users and webmasters. More importantly, however, the issue of who exactly is who at Google is really making things hazy.

One of t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e little secrets about Google that most people don't realize is the nature of its management team. Most of them are former Microsoft executives! For years, G

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oogle has been hiring executives from Microsoft. In some cases, Google has pursued very aggressive and controversial tactics to get these people. In one of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the more blatant cases, MSN actually caught Google hiring away one of its Chinese search engine management executives -- Kai Fu Lee. As the evidence came ou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t, it became apparent Google knew that Microsoft would sue over the executive swipe. What evidence was this? Well, Google assured Mr. Lee that it would pay

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll of his attorney fees when Microsoft sued to enforce a non-compete and non-disclosure agreement. To sweeten the pie, Google even agreed to pay his salary f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r a year if the court ruled Lee could not actually work for Google. Wow! I wish I could get a job offer like that!

As the battle wages on between Microsoft

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and Google, the war is about to grow much bigger. With Microsoft about to launch its new Vista operating system, Google is already making noises about claim

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng the system is too restrictive and thus constitutes antitrust by Microsoft. Why would Google care about the system? After all, it is clear that the syst

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

em will allow people to choose different search engine systems. The reason is probably the Google is starting to stray into the operating system arena. A q

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ick look at the Google labs as well as the products that have been released recently show a company that is trying to move away from the single revenue sourc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e of advertising. With companies as large as Microsoft and Google, it is hard to imagine an online arena in which either can do business without competing w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

th the other. In short, we are talking about a battle royale in the very near future as they continue to expand into each others realms of influence.

At th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e end of the day, the obvious question is who is going to win out? Will it be Google with its domination of Internet searches, or will it be Microsoft with

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ts domination of operating systems? The answer, my friend, is beyond you, me or anyone else. The only thing I know is this is going to be very fun to watch

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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