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Started in a single-room by three Japanese men in the year 1933 under the name of Precision Optical Instruments Laboratory, Canon

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

has come a long way today. It all began with the phantom prototype camera called the ‘Kwanon’. At that time, Germany was conside

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

red to be the leader in camera production. German cameras were extremely expensive. So, Goro Yoshida, along with two others tried

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to produce a 35mm rangefinder camera at a cheaper price and came up with “Kwanon’.

However, at that time, one of the problems fa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ced by the company was that it did not have a lens of its own. So, it decided to tie up with Nippon Kogaku Kogyo (who was to beco

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e the founder of Nikon) and acquire lenses from them. With the use of these lenses, Canon came up with its first commercial camer

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a called the “Hansa Canon” in 1936 which became a hit. However, the company still had to go through hardships due to the War.

Af

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er the war, the company officially adopted the name “Canon” as its name. Up till then, the lens was under a different name, the c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

amera had a different name and the company had a different name. So, in order to unify all these three, Canon came into existence

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on September 15, 1947. Slowly the company started to expand, and many historical cameras were created such as the Serenar 50mm f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

/1.8 lens in 1951, Canonet in 1961, AF35M (Autoboy) in 1979 and the EOS 650 in 1987.

The first Canon digital camera was the Powe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rShot 600 in 1996. Then, after making several advances in digital technology, Canon launched the EOS D2000 digital SLR camera in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

998 for professionals. In addition, the XL1 digital video camera was introduced. Due to its superior functionality and reliabilit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y, the XL1 became the official digital video camcorder of the NASA.

In order to provide the market with a cost effective camera

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

long with superior functionality and performance, Canon introduced the EOS D60 in 2002 and the EOS 10D in 2003. These two cameras

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

made Canon the market leader in digital technology. Then, the EOS Kiss Digital was introduced in 2003, which became a big succes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

Today, Canon has introduced several digital camcorders. Starting with the FV30 and the FV200KIT in 2002, Canon went onto launc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h the FV M1 and the IXY DV M2 in 2003 in the mid range segment. As the company progresses, Canon continue to strive to provide it

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

consumers with better and better technology at the lowest price possible. They have been known as a choice of the pros for many

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

years in the world of photography but now with a broad line of products Canon is firmly positioned in the consumer market as well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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