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Once you start conducting business, you are going to start running into the topic of intellectual property and trademarks. Un

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

derstanding the role of a trademark will help you grasp why they are important.

A trademark is a unique form of intellectual

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

property. Most intellectual property is created to protect the person or business creating it. A patent, for example, is des

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

igned to protect the inventor from having other parties use it without consent. Copyright works much the same way. A person w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o writes a hit song should receive compensation from it and copyright is designed to protect the person in this regard.

A tr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ademark is unique because it performs two purposes. The first is similar to patents and copyrights. A trademark is a way for

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a person or business to protect a logo, etc., from the misuse by others. In truth, this is pretty much the underlying idea of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

most intellectual property. The only time a protected intellectual property right can be legally infringed upon is if the in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ringer pays a royalty or licensing fee for the right to use it.

Trademarks, however, also serve a secondary purpose. This pu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rpose has its basis in something called public policy. Throughout the law, you will find guidelines that are set forth as a m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

atter of public policy. These guidelines essentially are designed to help the general pool of consumers in some way.

With tr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ademarks, there is a strong public policy supporting their establishment. The policy has to do with consumer confusion and th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

quality of products or services. When a consumer sees a trademark, they associate a company and level of quality with that m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ark. For instance, a person associates a certain cola drink with the “Coca Cola” trademark.

When a trademark is allegedly in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fringed upon, the court will evaluate the issue of whether the alleged infringement is such that it is likely to confuse cons

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

umers. If it is, then a ruling of infringement is more like. For instance, assume Reebok started selling a sneaker that had a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

swoosh similar to Nike. The swoosh, however, was vertical instead of horizontal. Nike would certainly file suit for trademark

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

infringement claiming that the Reebok swoosh created confusion among consumers. It would also win!

When considering whether

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to trademark your logo, etc., you need to evaluate how it helps consumers identify with your product or service. The more di

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

stinct your mark, the better chance you have of both being approved for a trademark and then defending it against competitors

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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