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Today, we will say something in this articles that can make a big diff

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

erence in your business. However, you might have used it so many time

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in your daily life. We are talking about ads, campaign, direct mail

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tc.

We suggest you an exercise first.

Pick up the newspaper and have

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a look at the section where your and other’s classified ads are put.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

If your ads have a similarity with other’s, that means you are going t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

create huge opportunities.

Now it’s time to make a difference. If th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re are no or less testimonials, you must get an ad published with a te

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

timonial.

Testimonials are powerful thing. They leave a very good imp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ression on everyone.

You can incorporate this strategy in direct mail

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and other things.

A good testimonial will say these things.

“john he

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ped us so much in avoiding foreclosure and we saved our credit that al

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

owed us to move on our lives. Besides a professional help, he gave us

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

comfort and peace of mind, care. I feel overwhelmed when I talk about

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is company.”

It is very important that your testimonial conveys right

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

things that is trust, results and genuineness. Business is all about t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ust. If you keep these points in mind, your ad is surely going to dom

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

inate the ad space.

It is to be noted that we can apply the power of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

estimonials to other things also. Letters, direct mails and flyers ca

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

be made more catchy and impressive when we write testimonials in that

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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