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Whenever people ask me what the place is like where I grew up in Melbourne, I tell them that it’s like Erinsborough. I’m not trying to perpetuate a myth of life in Australia: the place I grew up in is, literally, Erinsborough.

I grew up in a suburb called Ringw

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ood North, located in Melbourne’s Outer East. It is only kilometres from the suburbs where Neighbours is filmed at Global Studios in Nunawading, and is the neighbouring suburb to Vermont South - the home of Pin Oak Court, which serves as Ramsay Street. Pin Oak C

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

urt is fairly representative of a suburban street in Melbourne – brick houses, backyards and two cars in the driveway.

It’s a scene that I found stifling and dull before I left for the UK but now, I appreciate it for its uniqueness: living in a detached, four-b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

droom house with a backyard and sounds of kookaburras (Australian native birds for those of you unfamiliar with Australia’s native birds) in the morning sure beats living in a one-bedroom shoebox in London, the value of which could buy one of those Ramsay Street

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

abodes.

Of any area in Melbourne, the outer Eastern suburbs are the heart of Neighbours; in every episode, there is at least one location that I can name. (see list below) When I was at secondary school at Our Lady of Sion College in Box Hill, way back in 1989

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o 1994, the bags from the school –a fetching maroon colour- were used for the Erinsborough High ‘students’.

Kristian Schmidt, who played Todd Landers from 1987 to 1992, attended the same boys’ school that my brother went to – Whitefriars College in Donvale, a b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

shy suburb not far from ‘Ramsay Street’. It was not an uncommon sight to see Kristian on the train or very occasionally at a party that one of my friends’ older brothers was having in the local area. (Looking back, it must have been hard from Kristian having peo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ple continually shouting out, “Hey, it’s Todd from Neighbours”.)

Later on, in my first journalism post in 1997, I had the pleasure of visiting the Neighbours set at Global Studios to interview Ryan Moloney for a feature on ‘A day in the life of Toadie’. (By the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

way, Ryan hails from the outer Eastern suburb of Wantirna so he probably didn’t find it a stretch to get into character!)

Funnily enough, I was never a regular Neighbours viewer in Australia but since living in the UK permanently since 2002, I have found that i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

provides a daily dose of suburban nostalgia and I will now happily admit that I am hooked. I think it was the whole Karl Kennedy and Izzy Hoyland ‘will they, won’t they’ storyline that reeled me in. (I’ve also visited Alan Fletcher’s home when I went to intervi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

w his wife, Jennifer Hansen, a high-profile newsreader on Network TEN, which is also home to Neighbours.)

The creator of Neighbours, Reg Watson, who worked for Grundy Television, based the series on the neighbourhood of his childhood, which is they type of life

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tyle that most Australians experience; Australia is one of the most urbanised nations of the world with 87 per cent of the national population living in urban areas and 63 per cent in her capital cities so, Neighbours is far more representative of what ‘Aussie’

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ife is life than the usual scenes of the vast, unforgiving outback seen in films and tourism campaigns. According to Australian television history website, www.television.au, “…the perennial sunshine, cheerful characters and leafy streets of suburban Ramsay Stre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t are instrumental in its appeal to UK viewers…” who have been an instrumental factor in the show celebrating its 20th anniversary in March, 2005.

Visit these locations for a slice of Neighbours’ life:

Blackburn South Erinsborough High (Blackburn English Lang

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uage School, Eley Rd)

Box Hill Court (Box Hill Town Hall, Whitehorse Rd) Drew and Libby’s Flat (6 Alexander St) Erinsborough Court (Box Hill Town Hall) Swimming pool (Aquatic Centre, Box Hill Pool, Surrey Park, Canterbury Rd)

Burwood East

Community Hall (

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ast Burwood Recreational Reserve, Burwood Hwy) RSPCA and Animal Emergency Centre, Burwood Hwy School Sports Day (Bill Sewart Athletics Track, Recreational Reserve, Burwood Hwy)

Chirnside Park

Hotel - Jack and Izzy’s night of passion (The Sebel Lodge Yarra Va

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ley, Heritage Ave)

Doncaster

Rosie Hoyland’s Church (Holy Trinity, Church Rd)

Forest Hill

Erinsborough Dingoes (Nunawading Football/Cricket Oval, Mahoneys Rd) Lassiter’s Interior (Brand Receptions, Mahoneys Rd) Salvation Army Store (Brentford Square, Cante

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bury Rd) Shopping Mall (Forest Hill Chase Shopping Centre, cnr Mahoneys and Canterbury Rds) Soccer pitch (Nunawading City Soccer Club, Mahoneys Rd) Swimming pool (Nunawading Aquatic Centre, Husband Rd)

Glen Waverley

Summer and Declan’s date at the movies (V

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

llage Cinemas, Century Walk, Springvale Rd) Tad confronts Doula (Mountain View Hotel, 186 Springvale Rd)

Keilor

Ben’s racetrack crash (Calder Park Raceway, Calder Hwy)

Melbourne

Hotel - Dee and Toadie celebrate their engagement (Hyatt Hotel) Lou and Trixie

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s wedding (Her Majesty's Theatre, Spring St)

Ringwood East

Erinsborough Hospital (Maroondah Hospital, Mount Dandenong Rd) Jamie Clarke's birth (Ringwood Lake, Maroondah Hwy)

Vermont South

Ramsay Street (Pin Oak Court) Beverly Marshall’s house (Huskey Court

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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