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Rory Wilfong, co-founder of GetMyHomesValue.com talks about real estate leads and their role in having success as a real estate professional:

The best agents are always getting real estate leads.

I was talking with my sales floor the other day and I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

was reminded of what my GetMyHomesValue.com partners Steve Young, Dave Conklin and myself always say and preach: agents need to understand they're starting their own business. When you get your license, you have to take it from the standpoint of you're s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tarting your own business.

If by your efforts you can make more money, then you must treat what you do as your own business. Especially in real estate....when you get your license, your income is exponential. I know agents who haven't had a settlement

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

in months. I know others who make over a million dollars a year. Do they work 30 hours a week? No. But the one who hasn't had a settlement in 6 to 8 months and hasn't gotten paid is probably working less than 30 hours a week...or is working lazy, s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cared and stupid.

I hear agents complaining about the wrong thing. Check your ego at the door and make it happen. Your job is to do nothing but generate real estate leads. Take coaching classes, get me to coach you, whatever you need to do. It's a matter

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of doing the right things. There are lots of resources, seminars, lots of motivational speakers out there who can teach you what to do...you just have to DO it! You have to be willing to follow through to fruition the things you learn when you drop $1k - $5

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

k on a 2-3 day training seminar on how to be a better salesperson. It's all fine and dandy, but if you don't really USE it, you just wasted $1k - $5k, plain and simple.

In real estate, your only goal is to generate real estate leads...always, constantly, ev

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ery effort you make is to generate leads. There are people who have been in the business 6 years that get in a rut where they have no listings, no business, no pipeline. It's common sense. No agent should ever scratch their head and wonder why they don't h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ave a commission every single month. If you're constantly generating real estate leads, it'll happen.

Keep in mind that a referral is a lead. It doesn't matter where you get the leads. If someone says "I work strictly off referrals," then they've settled

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

for the income they have and they just don't want any more business. Building on your "Sphere of Influence" is lead generation...you've convinced people somewhere along the way to bring up your name when somebody they know has a real estate need. I did it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll the time. I used to get referrals from people I didn't even do real estate for. Everything you do...ads, open houses, yard signs you purchase, business cards, your website, flyers, online lead generation services...all of it is for real estate leads.<

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

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The person with the most real estate leads wins, plain and simple...as long as you FOLLOW UP on the leads till they "buy or die." That's the biggest mistake agents make with their real estate leads...giving up after very few attempts or not even botheri

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng to follow up.

We get cancellations every month at GetMyHomesValue.com from agents who have been with the service for a month or less, received a few real estate leads (including verified leads) and STILL cancel because nobody's "panned out" yet. If I was

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an agent again, I would subscribe to more than one lead generation service and would not expect to see any return for at least 6 months. Period. There are those exceptions, but don't fool yourself into counting on the exceptions.

Understand that yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u are filling your pipeline with real estate leads to nurture into active customers. Some of them won't do anything with you for 2 or 3 years. Some of them will do something in 2 or 3 months. It sounds like a cliche, but it's true...it's a numbers game and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a contact sport. I actually had a GetMyHomesValue.com customer tell me that good agents don't knock on doors. She was right...good agents don't knock on doors. Great agents are the ones knocking on doors...and getting commission checks eve

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ry month. Any consistently successful agent will tell you the same.

Everything is lead generation and the rest is follow up. You have to have a strong follow up plan for your real estate leads. So many agents today aren't putting out the effort.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

They say, "Aww they must have known that person from Coldwell Banker for years, that's why I didn't get that listing," when the truth is that they only sent them an email, while the person from Coldwell Banker (or wherever) called them, visited them, did a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

CMA without being asked, sent them a card, made 7 or 8 different contacts before they actually got the appointment...then earned the listing.

So many agents are impatient. They think a lead is supposed to buy or sell NOW! You have to have a follow up plan

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, because you sometimes get these leads early in the process and you get to make the first impression and set the precedent. You get to be the most unforgettable. And that's the bottom line with following up with real estate leads: don't let them forget you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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