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Speeding Commercial Real Estate Sales in Slow Markets

Effectively building commercial real estate wealth requires the ability to spot a great bargain and the ability to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sell that property well, no matter what the state of the market. The real estate market is notoriously cyclical in nature and somewhat difficult to predict. The marke

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t for local and national real estate can turn quickly and it is important for every investor in real estate, from the largest player to the smallest, to have strategies

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

in place for selling properties in down markets.

In a hot real estate market, of course, little marketing is required. We have all heard the stories of bidding wars br

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eaking out in the residential market at open houses in California and elsewhere. In the commercial world, it’s not unusual to have 30, 40, or more institutional and pri

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ate investors bidding on a piece of prime commercial real estate in a strong urban market. In these kinds of markets, all a Seller needed to do was hang up a metaphoric

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

al “For Sale” sign and wait for the hordes of buyers to appear.

Of course, these markets do not last forever. Lately, we’re seeing some pressure on cap rates as short

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

term interest rates have climbed in response to the Fed’s tightening. Those formerly “hot” markets have become “luke-warm” markets and are cooling further. As prices f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or residential and commercial real estate spiraled ever higher, more and more buyers found themselves priced out of the market. Even the creative financing schemes crea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ted by mortgage lenders often failed to close the gap. In hindsight, the downturn seemed inevitable, but many failed to see it or prepare for the inevitable slowdown to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

follow.

Fortunately it is not too late for sellers of residential and commercial real estate to get the most out of their property, even in a slowing market. Listed be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

low are some strategies for turning that “For Sale” sign into a “Sold” sign.

• Price the property properly. The market will tell you what you property is worth, regard

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

less of what you think. Price the property realistically, especially in a down market. It is important to understand that the value of a particular piece of real estat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e is derived not only from the underlying value of the property itself, but by market conditions.

• Offer incentives to attract buyers. Offering unique incentives can

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

go a long way to boost the attractiveness of a particular piece of property and help you stand out from the crowd. Some sellers are including perks like free plasma TV’

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, vacations, sporting event tickets, and other unique incentives. What’s important to note about these offerings is that while they represent a very small percentage of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the value of the property being sold, they create traffic, interest, and distinguish you from the competition.

• Don’t overlook the value of curb appeal. How your pro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

perty looks from the outside is an essential part of marketing, called “packaging.” Enhancing your property’s curb appeal can often be achieved with little expense. Co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nsider painting, re-landscaping, signage, and minor parking lot repairs. Between two similarly priced properties, the better looking one will probably get sold faster.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

There is no doubt that selling a property in a down market can be a challenge, but the good news is that these strategies can help to preserve those hard earned profits

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Due in part to the popularity of the U. S. Department of Housing and Urban Development (HUD)'s home auction program, more potential homebuyers than ever are buying homes at auction. Homes for auction...

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