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The Philippine property sector is aggressively tapping the Filipino-American market. Property developers are clearly focusing their marketing campaigns on ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eas with large number of overseas Filipinos.

The savings of Filipino-Americans and the remittances of other overseas Filipino workers (OFWs) have been toute

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d to fuel the foreseen growth in the property sector.

Aside from better sales figures, the increase in property investments has spawned jobs for constructio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

workers and indirect laborers, and created economic linkages with other sectors, such as the furniture and appliance manufacturers.

Fil-Am investors are no

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

w more convinced as well of developments in the Philippines partly because of their contributions.

The government is at the forefront of the initiative to a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ttract Fil-Am investments. In May 2006, it spearheaded the "Bayan Ko, Bahay Ko" roadshow that brought together the representatives of the country's top prop

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rty developers to key US cities in an effort to promote real estate development in the Philippines.

Among those that participated were Ayala Land, Burgundy

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Realty Corp., Cityland Development Corp., Crown Asia Properties, Inc., Daiichi Properties & Development, Landco Pacific Corp., Ledesco Development Corp., Fed

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eral Land, Inc., Filinvest Land, Inc., Megaworld International, Pacific Concord Properties, Inc., Tagaytay Pacific Heights, Inc. and Lakeshore Development.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hey have good reasons to pursue their campaign as more overseas Filipinos seek to invest on properties in their homeland.

More than 30 percent of Ayala Land

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

's unit sales, for instance, come from purchases of OFWs, according to AB Capital Securities. This is a proof of an accelerated growth from 25 percent in 200

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

5.

Megaworld, for its part, also reported a 92-percent surge in net profit to P1.5 billion from January to September in 2006.

Another developer, Robinsons

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and Corporation (RLC), may also have felt the positive impact of its participation in the May roadshow as it scheduled other trips to the US in the following

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

months. The company promoted East of Galleria, which is situated at the heart of the Ortigas Center or the so-called mall capital of the Philippines.

For i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ts housing projects in the cities of Antipolo, Angeles, Davao, Tagyatay; and towns of General Trias, Dasmarinas and Mabalacat, the Gokongwei-owned company is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

offering an interest rate of 11 percent and payment terms of up to 15 years through its in-house financing.

As a whole, what developers are stressing in t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

heir promotions is the high value for a relatively small amount of dollars that Fil-Am investors would be receiving. Many observers have viewed the Philippin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e real estate prices as a bargain when compared to American standards. Landco, in one of its exhibits in the US, offered a price range of $175,000 to $215,00

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for one of its high-end properties overlooking the South China Sea.

But beyond the affordability criterion, local developers realized that the best way to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

market their properties is to show that the same comfort abroad that had been experienced through long years of hard work can be enjoyed on one's native soil

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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