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“It’s critical that you make the right decision about who will handle what is probably the single largest financial investment you will ever make.”

Not all real estate agents are the same. If you decide to seek the help of an agent when selling or buying your home, you need s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ome good information before you make any moves. Below are some specific questions you should ask to ensure that you get the best representation for your needs. Some agents may prefer that you don’t ask these questions, because the knowledge you’ll gain from their hones

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

answers will give you a very good idea about what outcome you can expect from using this agent. Let’s face it - in real estate, as in life - not all things are created equal.

Hiring a real estate agent is just like any hiring process - with you on the boss’s side of the desk. <

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

trong>It’s critical that you make the right decision about who will handle what is probably the single largest financial investment you will ever make.

What makes you different? Why should I list my home with you?

It’s a much tougher real e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tate market than it was a decade ago. What unique marketing plans and programs does this agent have in place to make sure that your home stands out favorably versus other competing homes? What things does this agent offer you that others don’t to help you sell your home in the least am

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

unt of time with the least amount of hassle and for the most amount of money?

What is your company’s track record and reputation in the market place?

It may seem like everywhere you look, real estate agents are boasting about being number one for this

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or that, or quoting you the number of homes they’ve sold. If you’re like many homeowners, you’ve probably become immune to much of this information. After all, you ask, “Why should I care about how many homes one agent sold over another? The only thing I care about is whether they can

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sell my home quickly for the most amount of money.”

Well, because you want your home sold fast and for top dollar, you should be asking the agents you interview how many homes they have sold. I’m sure you will agree that success in real estate is selling homes. If one agent is selling

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a lot of homes where another is selling only a handful, ask yourself why this might be. What things are these two agents doing differently?

You may be surprised to know that many agents sell fewer than 10 homes a year. This volume makes it difficult for them to do full impact mark

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting on your home, because they can’t raise the money it takes to afford the advertising and special programs to give your home a high profile. Also, at this low level, they probably can’t afford to hire an assistant, which means that they’re running around trying to do all the compone

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ts of the job themselves, which means service may suffer.

What are your marketing plans for my home?

How much money does this agent spend in advertising the homes s/he lists versus the other agents you are interviewing? In what media avenues does this agent

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

advertise? What does s/he know about the effectiveness of one medium over the other?

What has your company sold in my area?

Agents should bring you a complete listing of both their own and other comparable sales in your area.

Does yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r broker control your advertising or do you?

If your agent is not in control of their own advertising, then your home will be competing for advertising space not only with this agent’s other listings, but also with the listings of every other agent in the brokerage.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

On average, when your listings sell, how close is the selling price to the asking price?

This information is available from the Real Estate Board. Is this agent’s performance higher or lower than the board average? Their performance on this measurement will hel

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you predict how high a price you will get for the sale of your home.

On average, how long does it take for your listings to sell?

This information is also available from the Real Estate Board. Does this agent tend to sell faster or slower than the board ave

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

age? Their performance on this measurement will help you predict how long your home will be on the market before it sells.

How many buyers are you currently working with?

Obviously, the more buyers your agent is working with, the better your chances are of s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

elling your home quickly. It will also impact price because an agent with many buyers can set up an auction-like atmosphere where many buyers bid on your home at the same time. Ask them to describe the system they have for attracting buyers.

Do you have a reference li

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t of clients I could contact?

Ask to see this list, and then proceed to spot check some of the names.

What happens if I’m not happy with the job you are doing to get my home sold?

Can I cancel my listing contract? Be wary of agents that lock

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you into a lengthy listing contract which they can get out of (by ceasing to effectively market your home) but you can’t. There are usually penalties and broker protection periods which safeguard the agent’s interests, but not yours. How confident is your agent in the service s/he will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

provide you? Will s/he allow you to cancel your contract without penalty if you’re not satisfied with the service provided?

Evaluate each agent’s responses to these 10 questions carefully and objectively. Who will do the best job for you? These questions will help you decide

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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