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So, you have just decided to start your real estate investing business and realize that actively putting out marketing to find motivated sellers is going to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

get you better deals and more flexible sellers than just calling on houses listed in the Multiple Listing Service (MLS) or For Sale By Owner (FSBO). Congratu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ations! That's an important realization and it is going to make your life as an investor much easier.

One quick and relatively low cost method of marketing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o find motivated sellers is to use classified ads.

There are a few things that you need to know about using classified ads as a means of finding motivated s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

llers.

Volume of Motivated Seller Calls

First, you will probably not be overwhelmed with calls from a single classified ad, but it is a relatively inexpens

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ve method of generating some calls from motivated sellers.

One Step or Two Step

Since classified ads are cost effective only when you keep them small, you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sually can not get your full marketing message out in the classified ad itself. So, classified ads require two steps to get your full marketing message to yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur potential sellers: the first step is the classified ad. The second step is an automated way for the seller to get your full marketing message before conta

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ting your directly.

With classified ads I tend to use either a 24 hour recorded information line or both a 24 hour recorded information line and my website.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

On my 24 hour recorded information line, the seller can hear me explain all the benefits I can offer them for selling their house to me. My message is a abo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t 5 minutes long and once they have listened to it, they know my full marketing message and are, at that point, ready to talk to me live. So, at the end of t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e recorded message I give them a way to talk to someone live.

On my website, I have a type out version of my entire marketing message and a means for seller

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to contact me directly.

Using two steps significantly cuts down on the number of uninterested callers, gives all potential sellers an opportunity to get mo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e information without the discomfort of having to talk to someone live before they have pre-disposed to doing business with me based on the benefits I explai

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n in the recorded message or on my website.

Which newspaper classifieds to advertise in?

At times, I am asked whether people should advertise in a newspape

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

where they will be the only investor buying houses. I suggest you test that ad and measure the number of calls and ultimately the number of houses you buy c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mpared to the amount you spent on that one ad. Then, you will need to look at those numbers compared to your other marketing and see how effective it us.

Ho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ever, my own testing has shown that most times, you want to go where the motivated sellers are already looking and advertise where there are other investors

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

dvertising that they buy homes. While you might think that being the only one advertising in a particular newspaper is like having a monopoly, it's like havi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g a quick oil change station at the South Pole… you are the only one there, but there are not many people looking to have their oil changed at the South Pole

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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