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You want only the best qualified motivated sellers calling you? Well, quality of leads come

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s from generating large quantity of leads.

Imagine you had a diamond mine. The more diamon

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s you find, the better the chance of finding exceptionally fine quality diamonds.

The more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

calls you generate from motivated sellers, the more likely you are to find exceptionally g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

od deals.

Does that mean you should use marketing that generates the largest volume of cal

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ls? Not necessarily.

I think you should generate a large volume of well qualified calls. I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you ran an ad in your paper that read:

"Full price for your home - cash buyer."

You woul

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d get a lot of calls, but not the right type of calls. That would be like digging in a diam

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd mine, but looking for gold. While you might be able to find some gold, it’s a long shot

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to find it looking in a diamond mine.

If you ran an ad in your paper that read:

"We'll bu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

any house at a $30,000 discount with owner financing."

You'd get hardly any calls (if any

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

). What you want to do is generate the largest number of calls from people that could be qu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lified.

Let's consider an ad like:

"Sell your house quickly for a fair price."

This ad m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ight generate a fair number of calls from people that want to sell quickly and not necessar

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ly for full price.

Does that mean that you should be talking to every motivated seller tha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t calls in? Not necessarily.

Most of the time, I have these motivated sellers listen to my

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pre-recorded presentation of some of the benefits I offer when selling to me. I let them ge

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t pre-sold on working with me before they talk to me.

So, I feed a lot of people into my a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tomated pre-selling machine (quantity in) and then let the pre-selling machine sift and sor

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t to get the truly motivated sellers that are pre-sold on working with me out (quality out)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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