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I think we’ve all heard different speakers say different things about marketing. Some say that you should knock on as many doors as possible. Others say

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that signs are the way to go. Some talk about direct mail. Others swear by newspaper ads. Over the next several weeks, we’ll look at the pros and cons of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

each. Today, it’s door knocking vs. direct mail. Who is gonna win?

Direct mail. Hands down. There’s no doubt in my mind. I’ll put my money on it every s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ingle time. Why? Let’s discuss.

• First, door knocking obviously takes up a lot of time. Let’s talk about time for a second. It’s the one thing that Bil

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Gates can’t make more of, Warren Buffet can’t buy more of, and Donald Trump can’t build more of. If there’s one thing your daily schedule is ruled by, i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

’s time. Why would you spend an entire day going from door to door when you can acheive the same results by sending out a direct, targeted mail campaign

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to the same folks, sitting in your underwear at home and still have time leftover for internet surfing, watching your favorite show on TV, or spending ex

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ra time with your kids (my personal favorite)???

• Door knocking is not necessarily cheaper than sending out letters. People assume that letters have to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

go out in lots of 100. Not true. You can send out as many or as few letters as your budget will allow. With current gasoline prices being what they are,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you will probably spend more money going around and knocking on doors all day, using up a tank of gas than you would if you’d mailed the same, targeted g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oup of folks.

• Let’s talk about what you say when the door opens. Can you guarantee me, 100% of the time, that when the door opens you know exactly wha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t to say, can say it in 200 words or less, never fumble or “um” and “uh” your way through the presentation, and answer every single one of the seller’s q

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

estions while you’re there? I can…with direct mail. I can tailor my message to say exactly what the seller needs to know about how I can help them with d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ebt relief, job relocation, marriage, etc. and I have as long as I need to get the message perfect. And I can do it for $1.00 per letter. I doubt many ca

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

say the same thing about door knocking - especially if you’re just starting out!

Just from these 3 points, I already will make a strong argument for di

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ect mail. I could go on all day long, but will spare you today. But I can hear you now:

“But, I can’t write my own sales letters, besides, what would th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ey look like???”

Maybe you don’t think you can do it. Maybe you need proof.

xxxx Overbend Trail, Suwanee, GA 30024

Yepper. I bought that $341,500 hous

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

(Don’t laugh, in Georgia that’s above the median price range) off a $1.00 direct mail letter to the sellers.

I’m getting a 20% response rate on my mail

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ings. The industry standard is 1%. What are you getting?

At any rate, I’m hoping that you’ll see that direct mail can utilize your current marketing bud

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

et, whatever that may be…and save you something you can never get back. TIME. Give it a shot. You never know how much money you could be making right now

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every wonder how to drive massive amounts of traffic to your website using blogs. Her is a strategy that will have your head spinning out of control.

The people who need life insurance do not have it. More than half who have it are not covered enough. Life insurance in America seems to be going beyond the reach of the working class. You are setting goals, implementing plans and monitoring your finances. A retirement plan, a house and other investments may be a part of your goals.

Once an offer is made on a home, the counteroffer process can move very quickly. Before you start whipping numbers back and forth, the issue of earnest money deposits needs to be addressed.

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