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Six years ago, with the Internet slowly creeping into our lives (and our business) I sensed change was in the air, as far

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

as my clients annual holiday gifts were concerned. So I conducted a not so scientific study by sending out a postage-paid

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

questionnaire to active and closed clients asking for their input about what they would like to receive from me as my year

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

-end gift.

First they said thank goodness I sent them a good-looking calendar and not the magnets and silly notepads that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

screamed "it's all about me, your real estate agent". But, they went on to say, that my calendar really didn't cut it eith

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er. It merged with the pile of other calendars from their insurance agent, paper boy, and other home-related service provi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ders. So I asked, "what do you want", they said how much do you spend per client?, I said" about ten dollars". They replie

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d, "be creative, but it has to be about us". Oh, boy.

The good thing was I did my focus-group in August, so I had time to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

"be creative". The biggest problem was how do I give as much bang for the ten bucks. Then I decided, I can't hide how much

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

I spend, give the ten bucks and find something that my clients would appreciate during the harried holiday season. Starbu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cks gift certificates. That was the revelation, something they could treat themselves to, and I couldn't even have my name

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

embossed on the gift card! I dutifully went to Starbucks one late November morning and bought allot of ten dollar gift ca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ds. I picked up some clear business card holders at the office supply store and put them on the inside flap of my holiday

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cards. I put my business card behind the gift card. And off they went the first of December. Score! The emails starting fl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

owing in, thank-you, we love it, we talked about you when we stopped for coffee while shopping, we used it as an excuse no

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t to go shopping, our friends thought it was so cool. And it wasn't about me. I got it. Here are some additional holiday g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ft ideas for clients that are about them.

-Zaggat restaurant guide, for your city or a nearby one.

-Subscription to loca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l city magazine or a nearby one.

-Entertainment coupon-savings book.

-Photo frames.

-Nice stationary.

-Locally made ca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ndy, candles, jams, and baked goods.

-Car wash gift certificates.

-A note that you made a donation to a local food pantr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y in place of your gift.

-Cookie or fruit baskets.

-Holiday season blooming plant.

-Gift cards from a variety of places

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In the world of online marketing, being on time is too late. It’s no longer enough to simply ride the wave of the latest marketing trend, you must anticipate the wave and be ready for it when it hits. This article will suggest 3 innovative and out of the box tips for inexpensively reaching and converting your customers.

What is the key element to establishing exactly what it is that your subscriber list will buy from you?

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