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From time to time, freelance writers get asked to write for websites. Most of the time, they tackle the assignment as any other, that is, as a work-for-hire arrangement. The writer creates an article and earns a few bucks. But most writers never ask themselves ho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

w the business actually works. The Internet is many things, and one of them is a business model. While there are websites run by kids or old ladies or self-important pundits, most websites actually are fueled by a great force than mere idle time. Most of them are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

extensions of a business and some are a business unto themselves.

A writer can be asked to contribute an article to a website that is run by a traditional brick-and-mortar type business; in other words, some websites are just cyberspace business cards for tradi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tional enterprises. For example, a hospital may have a website and hire a writer to do some articles on cancer prevention. In that case, the hospital is the business and the website is a vehicle for that business. The website does not make money itself, but it re

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

flects favorably on the hospital.

Some freelance writers have gotten gigs writing product descriptions for websites that sell things. It is pretty easy to understand that business model. In such cases, the website is an online version of a catalog. The company i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s a mail-order type business. But what about sites that seem to have no such tight link to a real business? Take a website that talks about bankruptcy or another that provides information about studying accounting or another one that offers advice on how to beat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a traffic ticket. Why would anyone create a site like that? Writers are often hired to write articles or other material (special reports and e-books) for such sites. But how do they make money?

A content-rich website is one that provides a lot of information. On

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the surface, the site does not sell anything. But the site often contains advertising of one sort or another. In this case, the website functions based on the old business model of the magazine. A magazine provides a lot of information targeted to a specific aud

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ience. The publisher then sells advertising space in the magazine. The concept is simple. If you can get fashion-hungry women to spend some time with a magazine like Vogue, these particular women are likely to be very responsive to ads in that magazine for things

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

like clothing, perfume, and shoes.

A website that contains lots of high-value content may also sell advertising. Some of these sites use the traditional model for advertising; they sell real estate on their site to somebody who wants to put his or her message u

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. But it gets even easier. You can also use a system with Google called AdSense that allows you to reserve real estate on your site for ads that Google hires and places. You don't bother with selling ads or dealing with the advertisers; you just reserve space and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

work with Google.

That's one business model, and it can work great. It works well when the content is targeted and useful to a particular niche market and when that content inspires and motivates the visitor to want to buy products or services. But what about a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

site that talks about accounting degrees? They may be selling advertising and they may also have their own products. There are websites that offer electronic reports, e-books, online courses, podcasts and even physical products that relate to the topic. You ofte

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n find a section on the site called "Shopping" with their offerings.

A website about how to beat a traffic ticket might tempt visitors with a promise but then offer to sell the full information in the form of an e-book or report. These sites are often set up lik

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e sales letters, that is, they make a pretty hard pitch for a product. Sales sites like this can seem frivolous, ineffective, ugly, or even stupid to you, unless you're in a situation where you really and truly need the help. If you're facing a serious traffic ti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cket, you may just find that ugly sales page website is not nearly as offensive as it was when you did not have a ticket.

The point for writers is that many of these business models are things that they could use. Rather than sell articles, reports, or manuscrip

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ts to other sites for money, a clever writer can set up a website with a business model and go into business for himself. For example, a freelance writer who specializes in gardening and lives in Houston might create her own website on gardening in zone 9. He or

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

she would fill the site with articles and sell advertising space. Since gardeners need things-plants, tools, soil, fertilizers-this is a good type of site for selling advertising. Then the writer could write some special reports, for instance, Growing Roses in Zo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ne 9 or Citrus Trees in Zone 9, and sell them as well. The writer might even one day write and publish a physical book on gardening and offer it along with a line of gardening tools.

The point is, writers have practically been handed the ability to run a full bu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

siness rather than work for a publisher. The hard part is developing the content. The other aspects to running an Internet site (things like how to construct a website, shopping carts, how to set up a legal entity as a business) are all things that can be learned

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most good negotiators will suggest that you find common ground with the other party. This maybe a wise tactic and generally can work well. Yet, if you find this tactic being used on you, you might wish to have a strategy to make it very tough for the other person to find common ground.

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