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Top Articles - Freelancers - How to Make More Money from Clients You Already Have
Upselling is a skill that most freelancers don't use nearly enough. What exactly is upselling? Simply put, selling a client another, usually closely related product, after you've made an i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
nitial sale.
For example, if you complete a brochure for a client, you might pitch them on adding it to their website, in the form of web copy.
When most small business owners outside of the pu
For example, if you complete a brochure for a client, you might pitch them on adding it to their website, in the form of web copy.
When most small business owners outside of the pu
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
lishing/advertising/communications realm first start to use freelance writers, they have no idea how they can grow their business.
So, it's up to you, the freelance writer (graphic designer, web
So, it's up to you, the freelance writer (graphic designer, web
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
designer, illustrator) to let them know. All that being said, how do you upsell a client? Following are 3 things I've found that work well for me:
1. Make it a Habit: Most freelancers wi
1. Make it a Habit: Most freelancers wi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
l finish a project, turn it and say something to the effect of, "Keep me in mind for all your freelance writing needs."
This is not upselling! To effectively upsell, you need to make it a habit,
This is not upselling! To effectively upsell, you need to make it a habit,
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
and this means having procedures in place so that you don't forget. A good way to do this is a Project Follow-up Calendar.
What is a Project Follow-up Calendar? It lists specific actions
What is a Project Follow-up Calendar? It lists specific actions
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
that you take each time you turn a project in. For example, if you vow make three follow-up actions every time you turn a project in, it might look something like this:
2/12: Turn Project in
2/
2/12: Turn Project in
2/
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
19: Follow up Action #1: Call to make sure all was well with project turned in last week and ask about brochure* I sent along with project. Depending on answer to this, do the following:
2/26: F
2/26: F
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
llow up Action #2: Do follow-up on brochure I re-sent after last week's call
3/5: Follow up Action #3: Touch base to see if they want to move ahead with e-book we discussed last week
*Do a b
3/5: Follow up Action #3: Touch base to see if they want to move ahead with e-book we discussed last week
*Do a b
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rochure that lists all of your services - and include it with every project you turn in. A week or so after you turn the project in, follow up and ask if they've had a chance to look over the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
brochure with the other services you offer. If they say no, offer to follow up again in another week or so. [Follow the actions outlined in your project follow-up calendar].
2. Get Specific t
2. Get Specific t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
o Their Business: While including a brochure listing all the services you offer is a great idea, one that works even better in my opinion is to get specific to their business.
Eg, I noticed
Eg, I noticed
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
n article on your website about the benefits of Flood Insurance. Have you ever thought about making this a direct mail piece and/or or a full-fledged e-book detail the pros and cons of this type
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
of insurance?
Research has shown that the more serious prospects are about buying a product, the more information they want about it. Having an e-book and/or mailer done about this can dramatica
Research has shown that the more serious prospects are about buying a product, the more information they want about it. Having an e-book and/or mailer done about this can dramatica
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ly increase sales.
A 7-page e-book on the above can be completed within a week. It can be a wonderful promotional tool for homeownership seminars, networking conferences, stand-alone giveaways,
A 7-page e-book on the above can be completed within a week. It can be a wonderful promotional tool for homeownership seminars, networking conferences, stand-alone giveaways,
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
etc.
I'll follow up in the next three days about this, after you've looked over this project. This type of follow up shows clients that you: i) have researched their business; and ii) are proact
I'll follow up in the next three days about this, after you've looked over this project. This type of follow up shows clients that you: i) have researched their business; and ii) are proact
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ve in thinking of ways to help them grow it.
Did you know? NOTHING can happen with a contact unless you stay in touch. Waiting for them to call you is a crap shoot. They may meet a
Did you know? NOTHING can happen with a contact unless you stay in touch. Waiting for them to call you is a crap shoot. They may meet a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nother freelancer who does stay in touch, or lose your card, or forget your website.
3. Stay in Contact: Most freelancers - in fact, most small business owners - fall on their sword here.
3. Stay in Contact: Most freelancers - in fact, most small business owners - fall on their sword here.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
To repeat, NOTHING can happen with a contact unless you stay in touch. Waiting for them to call you is a crap shoot. They may meet another freelancer who does stay in touch, or lose your card, o
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r forget your website.
The onus is upon you to stay in touch because when someone needs a writer (graphic designer, illustrator, web designer, etc.), you want to be among the first they think of
The onus is upon you to stay in touch because when someone needs a writer (graphic designer, illustrator, web designer, etc.), you want to be among the first they think of
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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