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Q: Do you send out info on holidays too? How often do those sends get r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

esponses?

A: That's an interesting question, and I've seen it handled

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a number of different ways by various internet marketers.

There are th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ose internet marketers that will send out special offers on the big hol

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

idays. I don't know how well they do but they keep doing it so somethin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g must be working. Personally I don't buy anything from those offers.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Having said that it should come as no surprise that I do not send out o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ffers on holidays, at least the major ones.

Spread some good c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

heer

What I will often do is send out an article that relates

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to the holiday. This began years ago with my syndicated newspaper colu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n when people came to expect an article on freedom around the 4th of Ju

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ly and an article about gifts of more lasting value around Christmas ti

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

me.

So what I will do is send out an email with an article or a link b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ack to my web site to find an article that relates to the holiday.

For

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

example - Christmas Day an email about gifts of more lasting value.

N

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ew Year's Day an article about a new start and goals for the New Year.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Independence Day an article about "freedom from" and "f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

reedom to" in your particular area of expertise.

Sent unobtrusive

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ly, without offers, these emails can really stand out on a holiday and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

build the know, like and trust factor with your readers and subscribers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most managers don't consciously decide to behave in any particular way with their sales team, that is why most tend to steer towards the opposite ends of the management behavioural spectrum either leaning towards friendly and approachable or strict and enforceable. Both management styles have certain drawbacks however...

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