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There is a tremendous opportunity for authors to reach millions of potential readers by marketing books online. Even better, you don’t have to be a technology guru or spend a lot of money to launch your online marketing campaign.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

First and foremost, every author should have a website. You can use your website to not only market to readers, but to communicate with editors, agents and publishers. Your website is essentially an online brochure that can include

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

as much or as little information as you’re willing to share.

Website hosting is also surprisingly affordable with rates ranging from $5-$20 per month depending on the provider you choose and the services you need. Some providers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to consider are Yahoo (http://smallbusiness.yahoo.com), Network Solutions (www.networksolutions.com) or Go Daddy (www.godaddy.com).

Once your website is up and running, there is plenty you can do to get the word out. Following are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

strategies you can use to market your books around the globe with your own online marketing campaign.

Host a Newsletter
Sending an electronic newsletter, also known as an ezine, is one of the most effective and affordable ma

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rketing tools available. This is your opportunity to communicate with your readers, announce events, tell them about new books and products and build loyalty.

Make sure to send your newsletter on or around the same time each month

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or week. Ideally it should be loaded with interesting information so that your subscribers are eager to read each edition. Check out www.constantcontact.com for email management solutions.

Form Strategic Alliances
Contact au

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hors and business owners in your field and inquire about partnership opportunities. You can swap links to each other’s websites, promote each other in your ezines, refer each other to media opportunities and speaking engagements, a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd find other mutually beneficial partnership opportunities.

Maximize Exposure on Amazon
There are a variety of programs on Amazon that can boost an author’s book sales. Check out Amazon Connect, where you can post messages t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o readers and on your book’s main page. You can also create Listmania lists, post reviews for other people’s books, and submit search terms relevant to your book. Also, make sure your book’s description on Amazon is accurate. If no

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t, contact Amazon and request appropriate changes.

Participate in Forums and Message Boards
Online forums are a place where visitors can exchange information. Whenever you post a message, you can include a brief signature lin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e with details about your book and your website address. Locate forums related to your book’s topic and become a regular visitor. You might be surprised by how many new readers you will find here. One great resource is Yahoo! Group

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s: http://groups.yahoo.com. Also search the internet for industry-appropriate forums. If you’re really ambitious, you might consider hosting your own forum.

Host a Blog
A blog, also known as a web log, is essentially an onlin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e diary where you can post brief bits of information for your readers. Most bloggers post messages two or three times per week. Well-read blogs provide information on controversial topics or offer how-to advice and useful statistic

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. You can start a free blog by visiting www.blogger.com. Make sure you promote your blog everywhere by including a link from your website, in your email signature and mentioning it in your author bio. You might also want to read so

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

me existing blogs to get some ideas on how to format yours.

Publish Articles
Many of the millions of websites on the internet are in need of quality content and articles. You can write articles related to the topic of your bo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ok and submit them for consideration to industry-related websites. Make sure to include an author bio with a link to your website.

You can also post articles to content sites such as www.ezinearticles.com and www.ideamarketers.com

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Visitors to these sites look for articles to publish on their websites and in their ezines. When your article is selected for publication, the publisher must include your author bio. This is one of my favorite book marketing stra

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tegies. Even if you publish just one article per month, over time you should see your website traffic grow dramatically. Don’t forget to run an internet search periodically on your article’s title so you can see where it is feature

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d.

The more time you spend online looking for opportunities to market your book, the more chances you will find to increase sales. Commit to spending an hour every day to marketing online and you will surely see your sales improve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the frustrations of networking is graciously moving from one conversation to the next. The best exits depend on excellent beginnings. Use what you learned during your initial conversation to smoothly close a conversation in a way that leaves both of you feeling warm and comfortable.

If you are considering mortgage refinancing for your home you need to know that you have a number of options for researching what is available to you. Here are 3 sources for the information you are looking for.

I am often approached by clients who have been trying for years to write their own books, but haven’t got anything to show for their efforts except several drawers full of politely (and not-so-politely) written rejection letters. So how does a writer – or any artist, for that matter – deal with the pain of rejection?

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