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The key to the success of your book marketing strategy is connecting with your book’s target audience. Think back when you were writing your book.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Who were you writing to? Who do you think will connect with it? Who do you think will want to read it? The answers to these questions will help yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u identify your book’s target audience. Any marketing strategy you design will focus on reaching the audience. Make sure you have clearly defined i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t.

Develop a profile for your book’s potential readers. Determine any common trends in terms of where they live, shopping habits, preferred media o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

utlets, organization participation, and other lifestyle characteristics. Use the information you compile to generate ideas on how to reach them with

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your book marketing efforts. Don’t limit your thinking. Look for ‘out of the box’ ways to connect to your book’s target audience based on the prof

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iles.

Does all of the target audience shop at bookstores? Probably not! Non-traditional outlets are retail stores, franchise outlets, service cent

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ers, fairs, and other places where books typically are not sold, but where potential readers of your book shop. Identify those outlets. Get your bo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ok stocked in them for your target audience to purchase.

What organizations do your potential readers participate? Organizations look for ways to g

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ive value to their members. That value can be for you to address the organization on a topic specific to the organization and related to the central

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

idea of your book. This would place you and your book directly in touch with these potential readers. If the organization has a newsletter, place a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n ad for your book in it. Organizations can also purchase large quantities of your book to offer as a bonus to their membership for purchasing other

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

organization services.

Do your research. Determine if there is a particular type media your book’s target audience prefers. There are newspapers

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and radio programming specific to a particular target audience. Identify the media outlets that target your book’s potential readers to focus your a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dvertising budget. Also, identify any mailing lists specific to the profile of your book’s target audience. The list would have to be purchased and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

there will be mailing costs. However, a direct mail campaign could still be cost effective. Especially if the list is a true reflection of your ta

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rget audience’s profile. You can send a newsletter to the names on the list. The newsletter should tell information about your book including upcom

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing promotional events, positive feedback you have received from readers, announcements of any awards or special recognition. Don’t forget to mentio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n your web site where they can go to order your book.

As the author, you have a clear understanding for whom you are writing your book. The same is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

true for you as the marketer of your book. You must have a clear understanding of your book’s target audience as you make your book marketing plans

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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