Top Articles - Writing and Speaking

It’s all about the story. That signature piece you’re known for that defines you as a speaker and sets you apart. We’re told that over and over as speakers. It’s all about the story. But nobody tells us how to find the story. And you can’t take

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

someone else’s story because aside from it just being rude, it won’t wear the same on you. So how do you find the stories to put into your presentations? And if you say the internet I’m going to smack you. Let’s shoot for a little more originali

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y than that. Here are some tips to get you started.

Don’t over-think it
For those who aren’t writers, the idea of coming up with a story can bring on a serious sweat. Because you’re over-thinking it. You’re not required to come up with a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hort story that rivals Shakespeare and doesn’t have a word in it under three syllables. Your story doesn’t have to have a complex plot or complicated characters. In fact, your story doesn’t even have to have a beginning and an end. You can drop

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

own into one moment in time and be just as effective. So start by changing the way you define story to be anything that is not fact or advice. Technically, it is a narrative account of an event – true or fictional. But in this case, let’s think

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f it as anything that uses details, characters and events to become a whole greater than the sum of its parts. Anything that adds a human element to the information you want to share. It can be an anecdote, a joke, a metaphor, or something your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

randmother used to say when she had too many gin and tonics.

Start a Journal
I call mine a life journal. I’m not the first to bring it up and I surely won’t be the last. It’s not like a diary where you write down what you had for breakfast

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and who you hate that day, but a place where you can document the things you see in life. Every person’s journal will be different. Mine has things I find funny, things that aggravate me, things I don’t understand, things that touch my heart and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

make me wonder, joke and story ideas, and even writing exercises to trigger my imagination. I have a journal in my car, in my purse, in my bedroom, and still I find myself scrambling to find paper.

Real Life Has More Material Than You Can Ever

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ake Up
It was so freeing when I stopped trying to make up stories and just started looking at life. I have never turned back. If you just pay attention and get into the habit of looking for the funny in life (and the other stuff) you won’t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e able to write it all down in time. Listen to conversations on the bus. Watch how people interact. Pay attention to those times when you’re emotions are triggered. Find places where you can watch people, like the airport or an afternoon wedding

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in a small southern town. I get material from the people in my audience who come up to me (or email me later) with ideas to make my shows even funnier.

Recall Past Life Experiences
Or maybe just the ones from this life. Think of your firs

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

job, your first car, your first girlfriend. Imagine what it felt like when you were in first grade or sitting in the car on the side of the road and trying to convince the police officer you’re not drunk. I was sitting with a group of people at

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a cookout once when the conversation turned to discipline and what things were like when we were growing up. I ended up with an hour’s worth of material just from sitting in on that conversation.

Just Tell It
Don’t worry about how it sound

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

or whether it’s good enough. Just tell it – without fanfare. Don’t add a bunch of unnecessary information. Don’t make it longer. Don’t worry about what words you use or how they flow. Just get in and get out.

List of Things You Have Learned i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Your Life
When I first began my career in public speaking, I was extremely intimidated by the abundance of talented and highly qualified speakers. I felt like I didn’t have a place in that world. Everybody kept telling us that we should sp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ak about what we know, and I wasn’t sure I really knew anything. So I actually went home and made a list of things I have learned in my life. Not from books or courses, but the things I learned the hard way – from experience. At first I just sta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ed at the blank page trying to decide if I was thirsty or not. And then I wrote a couple of things that sounded dumb and tore the page up and started over. It was hard at first. But once I got started, it got a lot easier and suddenly I couldn’t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

write fast enough. I thought silly, I thought spiritual, I thought of the things I had learned about love and being a parent and eating chili before taking a spinning class. In fact, my list is still ongoing. And when you make this list you need

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to think about the lessons you have learned. And you will find that your list will include the messages you have to share with the world. And that most of them have a story attached. There are the stories that color your life. Just start looking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Here is your opportunity to show who is in control and who will always be in control. Doing a little detective work won't hurt your long term success with a celebrity endorser. Know your customer and know your celebrity endorser...it's your right and responsibility.

The idea that people need to see your ad 6-12 times before they’ll remember you is a fallacy. Having them remember you later is far less important than having them take action and do business with you, or at the very least identify themselves to you, now! The real purpose of writing a sales letter is to generate sales. This article shows you the seven biggest mistakes people make when writing sale letters.

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