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Top Articles - Connecting at All Costs
Probably the loneliest, most nerve-racking moment you'll ever experience as a speaker is when you're talking to a disengaged audience. There's an invisible wall separating you and them. There's no laughing, crying or sighing. They sit frozen in their seats waiting for a connection—but their
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
muted faces tell you something's very wrong.
In the speaking profession people expect you to take command from the platform. They want you to engage them with humor and pathos. They want to be taken on a magic roller coaster ride soaring to the highest highs and sinking beneath the lowest d
In the speaking profession people expect you to take command from the platform. They want you to engage them with humor and pathos. They want to be taken on a magic roller coaster ride soaring to the highest highs and sinking beneath the lowest d
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
pths.
But for some reason: The geese aren't flying south this winter...
Maybe you've practiced your speech daily for this event. You've taped yourself or rehearsed in front of a mirror. You've probably delivered your entire presentation flawlessly in private. But the first time you bring t
But for some reason: The geese aren't flying south this winter...
Maybe you've practiced your speech daily for this event. You've taped yourself or rehearsed in front of a mirror. You've probably delivered your entire presentation flawlessly in private. But the first time you bring t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
is talk to an audience, they appear distant. Even absent. It's the death of your talk.
What are you going to do?
This is exactly what happened to our speaker at a recent speaking contest. The previous contestant brought the house down. He had a "feel-good" message and closed by getting the
What are you going to do?
This is exactly what happened to our speaker at a recent speaking contest. The previous contestant brought the house down. He had a "feel-good" message and closed by getting the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
crowd jumping in the air and shouting a huge cheer.
Now it was our speaker's turn to shine. He had a passionate message that touched on the issues of the day. The disconnect came quickly when he brought too many issues to the table. The audience was lost.
Here's what we know...
If you st
Now it was our speaker's turn to shine. He had a passionate message that touched on the issues of the day. The disconnect came quickly when he brought too many issues to the table. The audience was lost.
Here's what we know...
If you st
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tter, lose your train of thought, get stricken with stage fright, or speak with a heavy foreign accent—you'll find the audience forgiving. They're sympathetic and supportive. Even quietly urging you on and wanting you to finish well.
On the other hand: if you don't engage them, they're not
On the other hand: if you don't engage them, they're not
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
oing to rally behind you. Their mind shifts to things like global warming, strawberry pie or peach cobbler for dessert, or surmising how 300 Spartans can tackle a horde of Persians ten times their size.
Afterwards you end up slinking back to your seat. You might receive an empathetic hug or
Afterwards you end up slinking back to your seat. You might receive an empathetic hug or
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
a handshake, but most likely you'll be given a lot of space. It's the loneliest feeling.
Here's how to keep your audience totally engaged:
1) Stay with the main topic. Please don't jump all over the map by adding more topics. Don't break the thread. There's one central theme that runs thr
Here's how to keep your audience totally engaged:
1) Stay with the main topic. Please don't jump all over the map by adding more topics. Don't break the thread. There's one central theme that runs thr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ughout your speech and it's critical to touch base with it to ground your audience.
2) Pointless points. Avoid crowding five lesson points into five minutes time. Your listeners need time to absorb one lesson at a time. It's your responsibility to let them breathe that point into their bein
2) Pointless points. Avoid crowding five lesson points into five minutes time. Your listeners need time to absorb one lesson at a time. It's your responsibility to let them breathe that point into their bein
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
. Show how this one point will benefit them. And then back it up with the next point...
3) Delivering personal stories. There's nothing more powerful than stories to help get your point across. Stories touch people's hearts. They make us happy, tearful, angry, or delirious while connecting
3) Delivering personal stories. There's nothing more powerful than stories to help get your point across. Stories touch people's hearts. They make us happy, tearful, angry, or delirious while connecting
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s on a deeper level.
4) The eyes have it. Please look at me. At my inviting eyes. Never pan the crowd like you're watching a tennis match. Or stare at fixed objects. Give your attention to one person at a time. Finish your sentence, phrase or story before moving to another pair of inviting
4) The eyes have it. Please look at me. At my inviting eyes. Never pan the crowd like you're watching a tennis match. Or stare at fixed objects. Give your attention to one person at a time. Finish your sentence, phrase or story before moving to another pair of inviting
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
eyes.
5) Start a laughing revival. Get your listeners laughing so hard—their sides hurt. But not with old, worn-out jokes from joke books or stolen material from stand-up comedians. That's shallow and unoriginal. People want to laugh. All you have to do is let them by finding the humor in y
5) Start a laughing revival. Get your listeners laughing so hard—their sides hurt. But not with old, worn-out jokes from joke books or stolen material from stand-up comedians. That's shallow and unoriginal. People want to laugh. All you have to do is let them by finding the humor in y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ur life's experiences. Do this well and you'll always be invited back.
6) Crucify your self-critic. It will become your greatest enemy—if you allow it. It lies by telling you you're absolutely horrible. You've messed up. You'll never make it. It gives you all the reasons not to return to th
6) Crucify your self-critic. It will become your greatest enemy—if you allow it. It lies by telling you you're absolutely horrible. You've messed up. You'll never make it. It gives you all the reasons not to return to th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
platform. Tell this critic to shut-up and move on because one slight setback propels you to become better the next time.
7) Move your body. It's visually stimulating to watch you give arm, body and hand gestures and to make your way around the platform. And the closer you get to your audie
7) Move your body. It's visually stimulating to watch you give arm, body and hand gestures and to make your way around the platform. And the closer you get to your audie
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nce—the greater the impact to your message. But don't fall into the trap of being a robot: looking left for five seconds, looking right for five seconds, repeat.
8) Becoming present with your audience. Learn what's making news in their environment. Identify with their pains and pleasures, a
8) Becoming present with your audience. Learn what's making news in their environment. Identify with their pains and pleasures, a
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
d then pursue along those lines. The feedback and reactions you get may take your presentation into a new direction and can make you the star attraction at their next event.
By the way, being spontaneous engages listeners on a deeper level than being mechanical. People feel your message in
By the way, being spontaneous engages listeners on a deeper level than being mechanical. People feel your message in
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
heir gut when you get real with them. When you can go from performing a script to letting words arise from within, you create a magical experience very few speakers in the world know how to do.
9) Listening to your audience. Great communication is a two-way street. Since they are reacting t
9) Listening to your audience. Great communication is a two-way street. Since they are reacting t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
o your speech, you not only get to listen with your ears—but with your eyes. If your listeners are passing out: switch directions. If they're too comfortable just as you're about to make an important point: shock them. And finally...
10) The initial pause. After your introduction and right
10) The initial pause. After your introduction and right
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
fter the applause dies down, take a deep breath before beginning. It will last for a few seconds but will seem like a few hours. This silence intrigues audience members and actually gets them laser-focused onto your first words. You own this moment. The moment to connect.
Tommy Yan helps bu
Tommy Yan helps bu
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
iness owners and entrepreneurs make more money through direct response marketing. He publishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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