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The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

deconstructed (see URL below) are based on this 188+ stage template.

Understanding this template is a prior

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ity for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[T

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godf

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowb

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

STAGE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a story is and how it should be told.

b) Gives the writer more structural elements than simply three or fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing disso

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nance (establishing and achieving catharses, of which there are usually four).

d) Tells you what to write.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

For example, at a certain stage of the story, the focus should be on the Call to Adventure and the micro ele

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ments within.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES:

(simply go to cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

journey.info/">http://www.heros-journey.info/ for full details)

*****Final Conflict: Allies against the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Hero*****

Post the Crossing of the Return Threshold and before the Master of Two Worlds and Selves, a hell

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of a lot happens that is rarely given mention. The Final Conflict (a metaphor for this stage) follows a dis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tinct process. One aspect of this stage is the possibility of allied forces turning against the hero. In Str

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

aw Dogs (1971), Amy decides to go against David and give then Henry.

*****Middle Cave*****

This is a place

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of Allies and Enemies. Where no new characters are met, the problem becomes one of establishing greater fri

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

endship or animosity. In Brokeback Mountain (2005), Jack and Ennis become friends through the act of hunting

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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