Top Articles - Writing and Speaking

Have you ever felt your message was insignificant in an over-crowded market place? A client of mine said, "I'll probably never write a book because ther

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e are already too many books on every subject I can think of."

The truth is many successful authors have felt their message insignificant in the LARGE

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cheme of things. But at some point they had to realize what I'm about to tell you, "With all the great books in the marketplace, there's only one voice

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that's uniquely yours. I am convinced there are people waiting for your perspective, your solution, or your message. They're waiting to be inspired, ent

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rtained or helped by YOUR book."

The way to make your book stand out in a crowded market is to target a niche market related to your book's topic. Ide

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tifying a niche is really hot in the marketing world right now and rightly so.

Simply put, to target a niche market in your book's topic area: Identif

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y a problem/solution and research your competition. Then develop a different approach. With all the books in the world on your topic, it’s not enough to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

know the solution. You must present the solution in a different way than existing books do.

Develop a way of making your book different. You need a dif

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

erent viewpoint, a niche, or a different spin on perhaps the same information. Examine the problem again. Look at the solution your book solves with the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

goal of coming up with a way to present your knowledge differently than existing books.

Here are three simple ways to do this:

•Market Segment.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
>You can develop a niche by focusing on an occupation, sex, or age group, i.e. Lose 14 Pounds in 2 Weeks: A Guide for Women Above 40, Lose Weight Safely
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
Before, During & After Pregnancy.

•Broadening Market. Consider appealing to a broader market: Lose 14 Pounds in 14 Days: A Guide for Working Cla
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ss Men & Women.

•Focus. Attack a big problem by emphasizing a particular tool or technique that you have experience with. For example, show how
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eart attack survivors can lose 14 pounds in 2 weeks by eating only fish, white meats and walking 10 miles a day.

You may have noticed in each one of th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
above examples of the same market, the contents of the book would probably be the same! The books would contain the same basic ideas, suggestions, tips
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
, etc. For example, all the books about diets would probably stress the importance of eating right, choosing the right foods in right portions and daily
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
exercise. Yet, each book presents a different viewpoint targeting a different market.

So BE BOLD; have no fear about approaching the same subject as ex
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
sting books. Focus in on your unique ideas and viewpoint. Remember, according to the writer of Ecclesiastes, “There’s nothing new under the sun.” Berni
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ce Fitz–Gibbon said so eloquently, “Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were on
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
y thought up only little more than a century ago.” Now go start your successful book journey. Make it different. Make it count. Make it yours.

========

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Top Articles - Write Your Book to Stand Out in a Crowd 'n Sell - p1

Related Articles: