Top Articles - Writing and Speaking

Mixing and mingling with industry professionals is an opportunity that you should NEVER let slip by. Here are some tips from my own experience to help you make the most of your conference:

1

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. Agents and editors are people too. Just like you, they have an agenda as well as their anxieties when attending conference. As an agent or editor walks into the party, she might be thinking

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

: will I find that writer who will get me promoted, or will I have to get a restraining order from the lady in purple? A slight exaggeration that I hope illustrates the point.

2. Introduce y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

urself if you do, and especially if you don’t have an appointment with that person. Be a familiar face when you walk into your appointment; you’d be surprised how much more comfortable you fe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

el and how much she pays attention. Or, seize the opportunity to chat up your first-choice agent who was booked by the time you signed up for your appointment.

3. Small talk doesn’t have to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e small. When I attended my very first writer’s conference in 2001, Red Dress Ink Senior Editor Margaret Marbury sat next to me during the keynote lunch. Rather than pester her with my pitch

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or worse, ignore her, I said hi and then complimented her on her dress. We started talking about life in New York versus L.A. and then, she told about the new line she was starting called Red

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Dress Ink. From that chance meeting, I didn’t get a six figure offer for my book; rather, I got a valuable education on the editorial process (especially submission faux pas that irritated ed

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

itors the most), what makes a book marketable, the books she had edited, etc.

4. Don’t drink and drive. Keeping the previous point in mind, don’t fuel up on liquid courage even if you are at

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a wine and cheese party. Social mixers are ultimately professional events. The agent holding a glass of wine while laughing at your witty repartee still has an agenda at the conference: to si

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ze up potential authors and meet up with her current authors. You have an agenda too and don’t screw it up!

5. Have an entry and an exit plan. I met my editor during the Q&A session of the A

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

von Spotlight during the Romance Writers of America conference in New York. After the session, I went up to her and introduced myself. She was surrounded by authors who wanted the guidelines

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he was passing out, so I kept it short by asking if she would like to see the synopsis and the first three chapters of my book I had referenced in my question. She said yes and I thanked and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

then wished her a good conference. Do you know that when I asked her about that day eight months later, she remembered? What she appreciated was that I respected her time and yet took the tim

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to introduce myself and my book. It was the start of a beautiful friendship.

6. Do not channel your inner used-car salesman. Present yourself as a confident and professional author that age

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt or editor would enjoy working with. If you find the conversation dwindling or there are six people lining up behind you, end the conversation with a thank you or “it was great meeting you,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

may I have your card so that I may send you the synopsis and first three chapters of my [insert tagline here].” Trust me, she will remember you.

7. Don’t let the encounter end at the party.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

If you have a book ready to be sent out, get that letter, synopsis and first three chapters in the mail. An editor once revealed to me that they are never inundated with conference submission

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

immediately after a writer’s conference. That was why my editor called my home three weeks after I sent her a partial submission to request the full. She bought that book two months later.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

However, if you don’t have a book ready, send a short note reminding the agent or editor of your meeting. Thank her for her time and that you look forward to sending your book after it’s done

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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