Top Articles - Writing and Speaking

The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait – before you begin the publishing proce

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ss, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your road to success is an easy one:

1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

business plan. Know why you are writing and know that you can create that bestseller if that is your goal.

2. Treat publishing as a business. You are passing be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ook, and you want to keep the profits for yourself.

3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself – you nee

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pre-publication expenses.

4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the wor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d, but if no one knows about it, no one will buy it. You don’t want to print books that sit in your garage. You want to print books that will sell, sell, sell!

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. Write about a subject that you know well. Don’t write about something that you can’t talk about without effort. Write about a subject with which you are very f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

amiliar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you fo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

advice. The publicity will then be so easy that you will love being the “star”.

6. Know who will buy your book. So many authors think that “everyone” needs and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

should buy their books. Not so. Perhaps “everyone” needs their books, but not “everyone” will want to buy. Research and know WHO will actually WANT your book and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

market, market to them. They will buy!

7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no retu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ns. This is a great market – sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sal

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es. The books you sell are actually SOLD.

Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.toparticles.org.ua/article/166054/toparticles-7-Steps-to-Successful-Publishing.html">7 Steps to Successful Publishing</a>

BB link (for phorums):
[url=http://www.toparticles.org.ua/article/166054/toparticles-7-Steps-to-Successful-Publishing.html]7 Steps to Successful Publishing[/url]

Like I said there shall be enough material to make this ad busting into a series. In fact I have to restrain myself on most occasions when watching some of the “new” stuff on air at the moment.

Many so-called experts predicted that help wanted ads would become obsolete as the Internet grew in popularity. In reality, help wanted ads are still going strong and remain one of the most important job search steps for jobs at the mid-management level and below.

Common sense dictates that someone who has gone through a Bankruptcy won’t be able to get approved for a loan. However, the financial industry is known to rapidly create solutions to customer’s needs as long as the market conditions do not prevent it.

Tags

Links

Top Articles - 7 Steps to Successful Publishing

Related Articles: