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Top Articles - Write an Ecourse - Promote Your Business
As a marketing coach, I encourage my clients to use simple and low or no-cost marketing strategies to promote their business. Writing an e-course is a wonderful way to promote your business, while providing value to your current or prospective customers. In the simplest terms, an e-course is a series of e-mails that are deliv
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ered at pre-defined intervals which contain valuable content around a specific topic. E-courses consist of "lessons" which are loaded into autoresponders which automatically e-mail the lessons to your opt-in list. So what do you need to know before you write your first e-course?
1. Getting started. So what do you need to get
1. Getting started. So what do you need to get
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
started? First and foremost, you need a good idea or concept that you can teach someone about through an e-course. For example, if you are a coach, you might offer a short course on how to write a personal vision statement or how to realize your dreams. If you are a writer, you might write a course on how to write an article
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
If you are a consultant, consider an e-course on the key components of an effective proposal. Once you have your idea, think of 5 to 10 key points about the topic. These will become the subjects of the individual lessons.
2. Make it short and sweet. An introductory e-course can be as long as you want it to be. It could be a
2. Make it short and sweet. An introductory e-course can be as long as you want it to be. It could be a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
short as a couple emails or as many as one hundred. If you don't want to annoy your subscribers or lose them altogether, I would suggest assembling a 5 to 10 lesson e-course. By keeping it short, there is a greater chance you'll complete the writing of it so that you will have a nice free or fee-based product to offer to oth
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
rs. In addition, your subscribers will probably read it because they know they won't be inundated with lessons from now until the end of time!
3. We deliver. Once you've completed the "lessons" which comprise your e-course, you'll need to determine a delivery schedule. Do you want subscribers to receive a lesson every day or
3. We deliver. Once you've completed the "lessons" which comprise your e-course, you'll need to determine a delivery schedule. Do you want subscribers to receive a lesson every day or
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
would you rather they receive it periodically? With today's autoresponder technology, you can set up your e-course to be delivered at whatever interval you desire. If you want to deliver one lesson per day, you will set the interval to one. If you wish to deliver one message per week, you can set the interval to 7, or any ot
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
er interval that works for you. I suggest allowing at least a week between emails, so just as someone is about to forget who you are, another email from you pops into their inbox. There are a number of free and low-fee autoresponders available through www.freeautobot.com, www.sendfree.com, and www.getresponse.com.
4. Free or
4. Free or
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
fee? That is the question. Short e-courses are usually offered for free, whereas longer ones which contain more proprietary content can range in price from a few dollars to even several hundred dollars. When you're just starting out, I suggest offering them for free. Whether free or fee, it is important to make sure that the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
contain information of value. Never fill an e-course with fluff or shameless self-promotion. If you do, rest assured you will have many people unsubscribing. In today's competitive marketing environment, a savvy marketer knows that to attract and retain clients, they need to offer value and substance.
5. It's all about solv
5. It's all about solv
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing problems. So how do you add value to your e-course. The best way to add value is by offering information that a reader can use today which will make a difference in their life. People are busy, really busy. They're bombarded with over 4,000 marketing messages each day. They work, have families to take care of, along with
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
many other responsibilities. Believe me, the reason they're subscribing to your e-course is not to have one more thing to do. Rather, your e-course title or subject probably struck a chord within them. The reason people buy anything is to solve a problem. If they've "bought" into your e-course, they feel it's going to help th
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
m with something they need resolved. If you want them as a client, you're going to need to do your best to convince them that you have solutions.
6. Provide references. Adding references within your e-book is a great way to provide value. Including websites, links to articles, titles of books and addresses and phone numbers
6. Provide references. Adding references within your e-book is a great way to provide value. Including websites, links to articles, titles of books and addresses and phone numbers
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
of helpful organizations are all great ways to point your reader in the right direction. This approach will help position you as a go-to person, someone who can readily provide references and referrals. Also, you'll increase the chances that your emails will be retained and/or forwarded to others because of their overall usef
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
lness.
7. To quote or not to quote. If appropriate for your content, don't hesitate to add quotations. Quotations help people relate to the information and can also help with recall later on. Clever words like these can really add a touch of elegance to your presentation and show a sense of thoroughness and thoughtfulness in
7. To quote or not to quote. If appropriate for your content, don't hesitate to add quotations. Quotations help people relate to the information and can also help with recall later on. Clever words like these can really add a touch of elegance to your presentation and show a sense of thoroughness and thoughtfulness in
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the effort you made to develop the course.
8. Any questions? Adding questions to deepen the reader's learning or to engage them in the material more fully is a great idea as well. You might ask opened ended question to promote possibility thinking, or you might ask more factual-based questions. You can provide the answers w
8. Any questions? Adding questions to deepen the reader's learning or to engage them in the material more fully is a great idea as well. You might ask opened ended question to promote possibility thinking, or you might ask more factual-based questions. You can provide the answers w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
thin the same email, or wait and provide the answers in the next lesson. You might even have one lesson which is set up in a Q & A (Question and Answer) format. People love Q & A. To get the reader even more involved, you can include an email link where they can send you more questions. This would be a great entr?e to buildin
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
g a potential customer relationship, or to building another product based upon questions you receive from readers. The possibilities are endless.
9. Examples and stories. Providing interesting examples or stories to illustrate key points are a great way to captivate the reader's attention. Not only do they give him a way to
9. Examples and stories. Providing interesting examples or stories to illustrate key points are a great way to captivate the reader's attention. Not only do they give him a way to
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
elate the content to his own life, but they provide a way for him to remember it in the future.
10. Contact me please. Each issue of your e-course should include your complete contact information including your name, company name, address, website, email address, telephone number and fax number. You might also want to includ
10. Contact me please. Each issue of your e-course should include your complete contact information including your name, company name, address, website, email address, telephone number and fax number. You might also want to includ
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e links to other free offers, with links directly back to your website. These links should be located at the bottom of your email, perhaps in a P.S. (post script), rather than as the center of attention. Remember, your intent is to provide valuable content with the hopes of cultivating the beginning of a customer relationship
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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