Top Articles - Writing and Speaking

Articles on the internet simply must be easy to read. If an article is not easi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly read, it does not get read.

Get it?

The Three Most Common Mistakes

There

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re three mistakes writers typically make that causes their article to be diffic

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lt to read on the internet.

Mistake 1 - Trying to convey too much information

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n one article - You do not have to say it all in one article. 300 - 550 words s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ould do the trick. Much more than that and you give the impression to your read

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r that this will take too long to read.

Mistake 2 - Too many large paragraphs

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

- If you have a paragraph with more than five sentences in it, break it in half

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Large chunks of text are difficult to read on the screen.

Mistake 3 - No sub-

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eadings - When the reader looks at an article and sees just one hunk of text, i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gives the impression that it will take too long to read.

Why a 7 Tips Article

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is So Easily Read

1) A 7 tips article is naturally broken into 7 chunks - 7 sm

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ll chunks of text are much easier on the eye than two or three large chunks of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ext.

2) The title of each tip becomes a sub-heading - With a 7 tips article yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u do not have to create sub-headings because they are already there.

3) Visual

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y pleasing to the eye - In this article you are reading right now, I could have

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

easily delivered it in a way that bunches these mistake and tips into just 2 -

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sections. Instead there are several sections that are visually pleasing to the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eye which results in your article being read more easily and thus more often.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou can avoid all these mistake and get all these benefits with a 7 tips article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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