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Top Articles - Snowballs Rolling Down a Mountain! (Updated)
FIRST IMPRESSIONS CAN LAST A LIFETIME The very first step in the promotion process is making contact with your potential customer. Once contact is made, it is suggested that you have 30 seconds to get their attention. I personally feel that you have three chances to get their attention. In your first shot, you have less than 2 seconds! That is how long it takes someone to read your Headline. This is usually According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product how much time you are allotted to snag someone's
attention even in a radio spot or television ad. Also, in a
direct sales call, your prospect may only give you two seconds
to get his attention before he/she tunes you out! YOUR SECOND CHANCE TO MAKE A GOOD FIRST IMPRESSION Many volumes have been written on how to write a good headline. These tutorials on writing good headlines can usually apply equally to you ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in r radio and tv ads, as well as on your direct
sales call. To understand the power of writing a good headline
is not the point of this article, so I will move on. Most television ads and radio ads last 30 seconds, so you might have an additional 28 seconds to turn around the contact with your potential client. Even in a direct sales call, you will be given 30 seconds as a rule to dig yourself out, since it will lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
usually take that long for a person to figure out how to get
rid of you. In a written ad or article, that same 30 seconds
usually amounts to maybe one or two paragraphs of text, at which
time your prospect will be drawn into your ad or article, or
they will move on to more important matters. YOUR LAST CHANCE TO MAKE THE CONNECTION Your third chance to get your prospects attention materializes only when you here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe have successfully navigated yourself through the
first 30 seconds! At this point, you have captured your
potential clients attention and they are giving you the
opportunity to take them where you would like them to go. EXTENDING THE LIFE OF YOUR MESSAGE There is one technique that you can use which is a proverbial snow ball rolling down a mountain! That technique is to place your business behind your name d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro , and to sell your name through
the art of writing Free Reprint Articles. Save your business
information for the Resource Box that accompanies every Free
Reprint Article. If you would spend the same amount of time that you could potentially spend with a single client in a direct sales situation, and apply that time to writing an article on a subject that people would like to read about, you could reali ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc stically be launching your own snowball of Mt. Everest
proportions. THE PUBLISHING CYCLE There are thousands upon thousands of publishers out there in the world today. In the old world of publishing, it could take you years to become established enough so that publishers would begin to publish your work. Not only that, it could take months just to get one article to the finished stages that would catch the easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi fancy of the good ol' boy system of publishing. In today's Internet world, there are so many more publishers out there looking for even more content than was needed by the industry as little as five years ago. With the advent of the Internet system of doing things, anyone could become a publisher. With the flood of new publishers, the need for great content exploded as well. Therein lies our greatest oppor nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically tunity to market ourselves. IN THE PAST In the month of March 2000, I took articles that I had written for my own publications and repackaged them for general distribution. I also took some time to create a couple new articles just to meet this task. In March, I started promoting my articles to other publishers. I spent three solid weeks promoting my articles in the same way that I had been promoting my and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ big newsletter. I asked each publisher who published one of my articles to forward me a copy of their published ezine with my article inside. The publishers who allowed me that consideration gave me the opportunity to track my results. In the month of March, my articles gave me and my newsletter exposure to more than 500,000 readers! In that three week period, I effectively doubled my subscriber base! YE ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ARS INTO THE FUTURE This article, up until this point, was originally written in July of 2000. I called the process *a snowball rolling down a mountain,* because in the months following the release of my first articles my site traffic began to grow exponentially, and my cash register began to ring. Through September of 2000, I had managed to have my message seen in publications reaching over 2 million peop ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a le! In September of 2001, I took my own advice and shifted the focus of my own business. After much observation and contemplation, I built my new business around the writing and distribution of Free Reprint Articles. I eventually phased out my old business to focus more time on the program that had given me much to celebrate. REAPING THE REWARDS Now, years later, I am still reaping rewards from the first dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod articles that I had written way back in March of 2000 because
they continue to be published even today. I believe the reason
they continue to be published is because the content of those
articles is still as relevent today as it was at the beginning
of the new Millenium. There are more than 50 articles in circulation right now promoting my own business. There are hundreds more in my archives that are promot cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ing the businesses of my clients. For the good of my business, my clients are also reaping the rewards of both my writing and distribution activities. One of my ghosted clients had to take a hiatus from the publishing cycle, just so that he could catch up with his new workload. I also have clients that I have helped by distributing the articles that they have written on their own. Cajun Clark was excited tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen hen he told me: "Let me share something with you: Your submission services and guidance have done more for my infamy :), to build my website traffic than any thing else I've tried. FYI, there are now, according to Google, 262 pages on the Internet that contain http://www.cajunclarks.com, many of which came from your submissions." WHY A SNOWBALL? I think of every article as an in t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel dividual *snowball rolling
down a mountain.* The reason why I think of it like this is
because the article will be published when I release it, then
again every few months as other publishers discover its
existence. Imagine in your mind the snowball rolling downhill
in the cartoons --- it just gets bigger and bigger as it
travels downward. With each roll of a snowball --- with each published article, I am ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust generating more and more recognition as being an expert
in my field. By marketing myself effectively, I am lending
credibility to any business venture I may undertake. DOING IT FOR YOURSELF Once you have created your own articles with Free Reprint Rights, it will be time to start promoting them to editors and publishers everywhere. Here are five announcement lists for publicizing your new articles: Free y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products Ezine Content - mailto:FreeEzineContent-subscribe@topica.com Free Reprint Articles - mailto:Free-Reprint-Articles-subscribe@yahoogroups.com Quality Checked Reprint Articles - mailto:QC_Reprint_Articles-subscribe@yahoogroups.com Political Thoughts - mailto:Political-Thoughts-subscribe@yahoogroups.com Article Depot - mailto:Article_Depot-subscribe@topica.com Once you have run the cou . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de rse of the Article Announce Lists, then
it will be time to turn to the Article Directories. Here is a
list of Article Directories that you can use: Ezine Articles - http://www.EzineArticles.com/ Opportunity Update - http://www.OpportunityUpdate.com/ EZ Ad Success - http://www.EZAdSuccess.com Idea Marketers - http://www.IdeaMarketers.com/ Ebooks N Bytes - http://www.EbooksnBytes.com/ CONCL elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip USION Whether you are looking to promote your articles, or whether you are simply a publisher or webmaster looking for content, then these are mailing lists and websites that you will want to pay close attention to. If you place yourself on the content provider side of the equation, get prepared for what lies ahead... Great Big, Huge Snowballs Rolling Down a Mountain! Honest officer! I haven't been drinking tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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