Top Articles - Writing and Speaking

Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it’s not the be all and en

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d all of selling from your website.

One of my Weekly Tips a week or so ago was to write articles, and become an expert. Becoming an expert in o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ther people’s eyes is sometimes as simple as being the person to write the article they read.

So here are 7 reasons why you should become An Ex

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pert to attract more visitors to your site.

1) By having an article out there, on other websites, in ezines and given out to potential cl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ients, you’re branding both your website and yourself. Every article should include your name, business name, website address and email address,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

as well as a short sentence about what you do (called a resource box).

2) By writing about topics that you know about, you will become k

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nown as an expert. If people read enough of your articles, and find that they are helped by them, when they have money to spend then they’ll com

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e to you.

3) Writing articles and submitting them to other websites may mean that you get a headline on the front page of their website.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

This is extra exposure for you and your company.

4) If a website archives its articles, you’ll still be getting advertising (for free!) d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ays, weeks and months after you wrote the article. I still get visitors to my website www.nikkipilkington.com from an article that I originally

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

wrote in 1996!

5) If your writing style is good, it may attract the attention of other online publishers, or even offline magazines, and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you may be asked to write other articles, or even to speak at seminars. Not only is this work usually paid, it also spreads the word about your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

business even more.

6) If you write articles regularly, start up a mailing list so that anyone interested in reading them can sign up. Ma

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ke sure that you send your articles to your mailing list before you send them anywhere else – give people a reason to be part of it! This gives

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you a list of people looking forward to your articles, and who will most probably visit your website after reading.

7) If you advertise i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n local media, writing an article is a good way to make your advert stand out – more advertorial than blatant advert. The reader gets advice and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

information, and in return they’ll remember you – build loyalty and when they’re eventually looking to spend money on the services you provide,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

they’ll think of you first

So there you have it – great reasons to write an article on something related to your business right now!

If you w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ould like a list of places to submit your article to once it’s written, please email me and I can provide a list to you.

Nikki Pilkington, of M

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ilton Keynes based Internet marketing company NikkiPilkington.com tells us more about how article writing can help us sell more from our website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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