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Designed for digital storage on cameras, camcorders and other handheld devices, Sony memory sti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ck has become a household name. It is a removable flash memory card that represents the whole g

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nre of memory stick. Sony introduced it in 1998 with 4 and 8MB capacities that were increased t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

1GB with the first Memory Stick PRO card. Sony has also introduced Memory Sticks for use as I/

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

devices in such products as Memory Stick cameras, GPS systems and Bluetooth modules.

Memory s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

icks are be used to save data of various types like text, audio or video files in electronic de

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ices such as HandyCams, DigiCams. Memory sticks offer more storage capacity and faster file tra

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sfer. Latest mobile phones with sophisticated functionalities require memory sticks to make roo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

for data to be stored by the users. Music, still images, videos, etc require plenty of space.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ost of the mobile phones have limited data storing capability and hence fail to make room for a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l these. So, users find one trusted name, Sony memory stick, to store them.

Technically, a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ony memory Stick is used as storage media for portable devices, in a way that can easily be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

removed and transferred to a personal computer. For example you can take the case of Sony digit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l cameras that use Memory Sticks for storing image files. Now, with a Memory Stick-capable read

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r, a user can copy the pictures taken with the Sony digital camera off to his computer. The rea

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er that is used is typically a small box, which connects via USB or some other serial connectio

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

Apart from copying image files from digital cameras, by using Sony memory stick One

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

can also copy other types of files, and that is both to and from the stick. One can also have r

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aders that use PCMCIA, CompactFlash, 3.5" floppy drive, and even some other formats. Thus, havi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g a memory stick from Sony, you will never be short of digital space for his electronic devices

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How information overload, data glut, and media excess will lead to consumer revolt and an end to marketing, advertising and public relations as we know it.

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