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Sony Ericsson’s Walkman series phones have given a new meaning to the mobile world. With fitness an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d music features, the new Sony Ericsson W710i Walkman phone lets you enjoy listening to musi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

while exercising. With a sporty look to support active lifestyle, the phone incorporates motion se

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nsor and fitness applications that measures the distance you have walked. Packed with high performa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce Walkman Player, the sporty clamshell phone is your perfect companion whenever and wherever you g

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

.

The Sony Ericsson W710i is available in Graphite and Violet colour. The sleek and compact

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

stylish phone, in addition to music features, also offers a 2.0 mega-pixel camera with digital zoo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

– capture, save and share some memorable moments with friends and family via MMS. Supported with

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

512MB of Memory Stick Micro – the phone provides more room for your favourite music tracks. The pho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e memory can further be expanded up to 1GB.

The Walkman phone includes fitness applications and us

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs can now play music as well as can track the distance covered during a walk. And with daily step

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

counter -- displays your progress when the phone is kept on standby. Equipped with a Walkman playe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that comes with music player and Megabass – allows users to search and sort their favourite music

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tracks by artist, album and playlist. With FM radio and RDS, users can listen to all time hit music

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on the move. Transfer songs, images and video clips via Bluetooth or USB.

The handset with EDGE, G

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

RS and WAP – allows you to surf fast internet whenever and wherever you go. Moreover, the phone als

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o comes with messaging features such as SMS, MMS, and EMS – share your feelings with friends and fa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ily by sending texts, images, songs and video clips. With advanced music features and fitness appli

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cations, the elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l">Sony Ericsson W710i gives all to keep you fit. Start your day with music and workouts

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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