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In the world of communications and consumer electronics, cell phones have become as common as Coca Cola. Of course Coca Cola has just

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a few flavors, while cell phone varieties are so varied it is hard to make sense of them. Not only does a consumer have to find the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

right phone he also has to decide whether to buy at the local mall or online.

Most consumers want something that will fit their need

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s, and the internet offers the opportunity for consumers to review the options and compare, all from the comfort of their living room

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. At the same time physical "brick and mortar" carrier stores at the local mall have much to offer consumers.

Many still believe it

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is important to go to a physical store to compare and actually feel the cellular product in your hand but the question is can a consu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mer still get the best deal at the local mall or shopping center or does he lose out on the big savings with the limitations of a bri

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ck and mortar store. It isn't so easy to find one store that offers phones from all the major carriers and all the leading manufactur

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ers as well though Wallmart may be moving in this direction. But if one does go to the local mall usually all the carriers are there,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

each with kiosk and the customer can give each carrier store or kiosk a visit and actually get the opportunity to "touch and feel" m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ny different cell phones in his hands. From Cingular to T-Mobile kiosks, to the new Sprint/Nextel stores and the Verizon Wireless sho

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ps and of course Radio Shack, and Wallmart. The advantages of shopping at the local mall for a cell phone can not be underestimated.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

With the proliferation of online cell phone stores in today's market, there are many to choose from including Wirefly, Lets Talk and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

YouNeverCall.

Stores like these have become synonymous with quality service and accurate information in the cell phone industry. man

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y of these online stores routinely offer phones at low prices. With hundreds of products for sale, and cell phone service plans with

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

all the major carriers, these stores have become more popular on the web. Each store brings the vast world of wireless phones right u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to the consumer so he can avoid the long line at the check-out counter not to mention crowded parking lots and traffic jams. On the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

other hand, shopping at the mall does have solid advantages that can't be dismissed easily. Mostly it depends on the consumer's perso

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nality and it is best to visit each of the carrier stores to get a "taste" of each and learn about the benefits and disadvantages of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

each. The same is true online, it is best to visit each of the online cell phone stores and research which one best suites your needs

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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