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I’ve just finished reading Benjamin Franklin: An American Life by Walter Isaacson, and I want to nominate Benjamin Franklin as the true source of the Internet. As an inventor he was pretty preoccupied defining things like electri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

city, so later folk could get us computers. I’m talking concept here, not diodes, oops make that chips. Franklin conceived or developed and put into practice many of the basic aspects of the Internet.

Networking

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

We seem to think of networking as a new social behavior. Franklin created groups to achieve his personal goals. He formed a Junto in Philadelphia and recruited other ambitious young men to join. Their charter was to meet regularl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y and discuss topics of personal or social improvement. One of the understood benefits was that Junto members would help other members with problems in business and life. He saw the benefit of networking early, organized his own

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

etwork and then promoted the group and his own personal agenda. Franklin was a joiner. In Philadelphia he became a Mason, and joined the controversial Lodge of The Nine Sisters while living in Paris in his later years. When he li

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ved in London, he joined clubs and frequented coffee houses where he worked on furthering his and the colonies agendas.

Branding and positioning Identity is the Holy Grail on the Internet. Be out there. Be recog

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ized. Become a brand name. Franklin saw the gold mine in branding early on and practiced it all his life. He started defining himself publicly when he started his first business. He signed everything as Benjamin Franklin, Printer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. He continued this practice throughout his life. He saw it as public statement of humility and as showing his common roots even after he was honored for his other accomplishments. He added another brand name that of Dr. Franklin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

He received doctorate honors in England and began using the Doctor Franklin designation. He saw the value of image at an early age. He recognized that his behavior affected how others saw and related to him. He drafted a list of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

behaviors to modify and worked on it. If he could craft a pleasing persona it would help him in life. He did; and it did.

Anonymous Many if not most Internet travelers pop up under alias identities from time to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

time. Being anonymous has some security benefits, and is sometimes a result of some insecurity. Franklin was not afraid to put himself out front and proclaim his involvement. He was a great self-promoter, but he also saw the valu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in the anonymous author. Franklin didn’t create the anonymous author but he perfected it as a communication tool. He wrote some controversial articles for his brother’s paper and pretended they came from a widow named Silence Do

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

good. She was able to express opinions with an authenticity that a teenaged Franklin didn’t have. He used the pen name technique often throughout his public life, here and in England.

Work from anywhere One of t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e most compelling aspects of the Internet is that we can work and play anywhere (anywhere there is a signal, that is). Forget work from home, think work from current chair. Working from home in Franklin’s time wasn’t unusual as m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

any trades’ people lived over or under their shop or store. He worked hard to develop some independent sources of income and positioned himself so he could practice his subsequent vocations and avocations from anywhere he chose t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

live. He traveled extensively in the colonies, and lived for long stretches in England and France and traveled the continent. He remained active in business and political ventures wherever he was. He used letters, meetings, lett

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ers to the editor and emissaries to be his link. He carried his papers with him in trunks as he crossed the Atlantic. Wouldn't he have loved a laptop? The key thing is he saw his office as being where he was, not a go to place.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

strong>Feedback Driven Restate your position, redefine your image or re-layout your site, as soon as you get the message from the ether world. Ok, the Internet offers instant feedback and Franklin’s pace was slower. It s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ometimes took months for a message to be conveyed, and more months for the change to be implemented. But Franklin was unusual for his time in his openness to feedback and his willingness to make tactical adjustments to reach his

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

trategic goals.

In Conclusion Ok, I've made my case for Ben Franklin as a major source for the Internet, in inspiration if not technology. Wait a minute - shouldn't electricity count as a technology contribution

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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