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Top Articles - How Innovative Promotional Products Can Get Consumers Working For You
There are more promotional products out there than you can shake a stick at so how do you choose the one thats right for you?
The key is to find a p
The key is to find a p
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
roduct that, whilst leaving a lasting impression, fits harmoniously with your company’s profile – should you go for quirky and fun or conservative an
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d practical. Many companies find the plethora of products available daunting to say the least and turn to standard promotional fare to save time.
Th
Th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
is can be a big mistake. These items say alot about your business and the way you present yourself and are as important as any other form of advertis
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ing. The goal should be to find the best product available for the budget allowed – always bearing in mind that there are costs involved with distrib
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
uting these products to consumers. In addition, try to choose products that are useful and liable to be seen often by your target audience.
Most imp
Most imp
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ortant of all, though, is to distribute a product that gets the targeted consumer’s attention, holds their attention and gets them working for you wi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
thout even knowing it. In short – use a product that is worthy of being shown to others.
One of the most innovative promotional products falling int
One of the most innovative promotional products falling int
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
o that category is the Flagpen and is a shining example of what can be acheived with a little lateral thinking.
The quirky ballpoint pen cunningly h
The quirky ballpoint pen cunningly h
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ides a full-colour, double-sided promotional information sheet within the barrel. The sheet is 180mm by 70mm, onto which an incredible amount of info
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rmation can be printed - combining the two sides together you have almost the equivalent of a full-colour 1/3 page magazine advert coiled up inside t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
he barrel of a pen!
The beauty of items like the Flagpen lies in the self-promotion of the product itself – it works for you!
When a potential clie
The beauty of items like the Flagpen lies in the self-promotion of the product itself – it works for you!
When a potential clie
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nt sees a print advert, they alone see it. When they receive an innovative promotional product, they show it to others because it is such a quirky, f
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ascinating product. These items get kept for weeks, months, years and shown or seen by any number of people – almost all of which would not otherwise
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
have been privy to your message.
For the same cost as a single print advertisment or flyer, you could hand out items like the Flagpen and reach a m
For the same cost as a single print advertisment or flyer, you could hand out items like the Flagpen and reach a m
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
uch larger audience. Each time the pen is used, your information is at their fingertips – whether a special offer, calendar, map, price list, timetab
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
le, fixture lists or any other information.
Of course its one thing to grab their attention but it’s up to you to make the most of it. The message n
Of course its one thing to grab their attention but it’s up to you to make the most of it. The message n
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
eeds to be clear, concise and, above all, liable to impress the consumer enough to do business with you. Advertising and promotion is nothing without
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
a return on the investment and a quirky, practical and interesting promotional product is consistently proven to reach a far wider audience than any
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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