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The internet marketing landscape has changed quite a bit in the past 3 years and has further defined itself further in the past 12 months. With Google raising $4 Billion from new stock offerings in 2005 we will see more changes underway over the next 3 years. Unfortunately, I fea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r the small business is going to be left out in the cold in this process. Perhaps a better statement would be that the small business has already been left out in the cold.

This writing is certainly not designed to provide a solution to the growing problem. More so, it has been

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ritten to raise the awareness and acknowledge the difficulty small business has on the web. Certainly the small business does not receive any sympathy from the major search engines in their quest to provide quality information for those that are searching the web.

Let’s review ho

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the situation has been created. We have to make the assumption a small business does not have the financial resources for a proper advertising campaign on the web (even though it is less costly than offline advertising) and they do not have the man-power to devote time for the no

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

-costly methods of marketing. Yes, I have distinguished between advertising and marketing.

Marketing is the process or technique of promotion, selling and distributing a product or service. Advertising is to make your product or service publicly known; an announcement to call pu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

blic attention by emphasizing qualities to arouse a desire to purchase.

Can the small business market at no cost? Yes, absolutely, however, the issue at hand is not expenditure but time. Time they are already spending on their business and do not have more time to spend on non-c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

stly marketing methods on the web. What are these non-costly but time-consuming marketing methods? This would include but not limited to writing articles, maintaining newsletters, maintaining email addresses with auto-responders, submitting their articles through a variety of meth

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ds and resources over the web. Let’s not forget standard search engine optimization issues and HTML coding. Oh, the best one of all is “natural” link exchanging as defined by Google. If you have not already been there, manual link exchanging is a time consuming process even if y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u do decide to spend money on lost cost services that can assist. You cannot use “link farms” as that is against search engine policies and will cause your listing to be down graded.

In order to reach top ranking on the search engines it all boils down to links (or link exchanges

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, link popularity) and content. Inbound only links better than reciprocal inks. Writing content for your site, articles, news, newsletter is time consuming to properly write a 500 word article and the submission process is not easy either. Some services and software exists to he

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

p you in your submission of articles, but just like link exchange services they can only do so much. Could you create a blog and place your articles, certainly. However, you can see the “things to do” list only keeps growing for the small business owner.

Could they engage in pay

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

per-click campaigns? Sure, however, you now are entering in a financial issue and one that does not necessarily provide a great return on investment. Pay-Per-Click campaigns are good as an overall marketing strategy and if you use it in combination with a variety of other interne

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and search engine marketing methods. On its own it cannot provide the returns the small business is seeking. Searching the key phrases (no longer key words) and understanding which ones to select is equally not an easy task. It requires due diligence, research and analysis to u

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nderstand the information and make an informed decision. Assuming they can get past this part of the pay-per-click process, the next phase is writing the pay-per-click ad headline and content. Unfortunately we see many small businesses flocking to pay-per-click advertising in hop

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s of a quick return. They might as well go to a casino!

There is indeed another problem associated with Pay-Per-Click campaigns. The ratio of exposures to hits is equally a problem when you are supposed to keep a certain percentage ratio between the two. When search engines lik

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Google are allowing your ad to be placed on other websites with their Google Adsense, your exposures are indeed going up, however, how many people actually click on the links? From Google’s perspective probably a lot, but from the individual advertiser’s perspective this is not n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cessarily a good situation. Google is now dictating what key phrases you “should” bid on and ultimately consolidating the bidding war into small key phrase groups and larger number of advertisers.

Lastly, at least for this writing, but not necessarily on the subject, is time to s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ee revenues. There is no doubt that it takes months for a website to propagate through the Internet. This is by no means a short-term situation and expectations need to be set accordingly. Just because you have a website does not mean that you will see rewards anytime soon. On

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e again we get into the dilemma of time resources to do the necessary internet marketing work in order to see benefits 6 – 9 months later.

Requirements set by the search engines as they seek to provide quality responses to those that are searching are making it increasingly diffic

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lt for small businesses to compete on the web. So, who will end up on the first page or in the top position of searches for key phrases? Unless something changes and the small business is given a chance, it will be the larger corporations that have the man power time and the money

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Federal Trade Commission has rule that are supposedly in place to protect franchise buyers from fraud from franchisors who might attempt to mislead them into purchasing a franchise. Part of the franchise rules are addressing required disclosure paperwork.

One of the things that small business owners often forget when opening a dollar store is just how competitive the business can be. Those entrepreneurs forget that they are competing with businesses of all sizes. To really succeed it is important that your business stand above all of the others. One place that this can be easily accomplished is in communications.

Making money online through blogs has been a very popular venture of late. While blogs are free and very appealing, are they just as good as designing your own website?

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