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Have you noticed that speakers at conferences and events are considered as the “go to” expert in their field just because they are posit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ioned as a speaker?

Speaking and presenting are great ways of extending your reach and promoting your expertise so that you attract mor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

clients.

Here are 7 tips to enhance your professional presentations.

1. DO YOUR RESEARCH – If you have been approached to speak at an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

event, make sure that you check with the events organiser who has been the most recent speakers and what they talked about. You need to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ake sure that you provide value to the attendees and do not repeat what others have spoken about.

2. PREPARE FOR SUCCESS – As the group

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you are speaking with will probably have had other events, ask the event organiser what success will look like for their attendees.

3.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

AKE IT RELEVANT – Once you know who your attendees will be and their background, make sure that you customise your presentation with cas

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

studies that are relevant to their industry, geography and background.

4. BE TECH SAVVY – If you plan to include video and audio clips

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in your presentation, make sure that these are of a high quality and that launching the audio or video clips runs smoothly. Only use tec

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nology you are proficient in using.

5. SEEK SIGNALS – As you start your presentation, be aware of signals you are getting back from you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

audience. Different groups will react to your same materials in different ways.

6. ADD VALUE – Prepare some hand out materials that yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur attendees can use to write their notes on as you speak. This is a great opportunity to provide your audience with worksheets that lis

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

resources your company can provide.

7. REVIEW AND REFINE – After the event, seek feedback from the event organisers on your presentati

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n. Take the time to capture thoughts and amend your presentation to incorporate your learnings on what went well and what you would like

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to improve for your next speaking gig.

YOUR POWEFUL PRESENTATION ACTION PLAN:

1. If you are not experienced in professional speaking,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

earch on the Internet for your local branch of “Toast Masters”, a global not for profit organisation whose goal is to help their members

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

become more proficient in public speaking.

2. Review communities where you might be able to speak to reach more of your ideal clients a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d set yourself a goal of finding at least one speaking engagement to take place in the next 90 days.

3. Use the tips above to help you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

repare to wow your audience and power up your presentation.

Speaking and presenting is a great way to reach an extended audience and en

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ance your credibility as an expert in your field. Power up your presentations to build your brand and attract more of your ideal clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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