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Traffic, traffic, traffic, that's all we hear. You'd think we were all craving two hours commutes on the Los Angeles freeway. The question is, if you've got traffic, w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat are they doing? In other words, what's your stick-ability? When people come to your site are they met with a road side sign announcing your business and not much e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lse or do they have a reason to stick around? If they aren't sticking, you aren't succeeding. And you've missed the major rule of online engagement. That is simply, "I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nformation rules on the Internet." If you ain't got it, they ain't staying.

So let's say you've currently got yourself Post-It note traffic. The kind that arrive but

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

leave just as quickly. Boy, the logs look great, but where are the sales? Time for some SuperGlue folks. The kind you can't get from website bells and whistles. This o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nly comes from content, the kind you have to create. Consider these SuperGlue techniques:

1. Free Advice:

Free advice can be formatted in several different ways. Per

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

haps a list of articles that the visitors can't pass up. Not the same old, same old we see everywhere. But fresh, new, material that adds to the education of your visi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tor. This can't be beat for making them stick. Make sure one article leads to another valuable place on your site until finally it leads to the sale. Free advice build

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s confidence in your target audience. After all, how do they know if you've got the right stuff if you don't tell them a little to prove it?

2. Community Chat:

Peopl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e like people. And we love to get together and talk about our favorite subject. Many online gurus making millions online by first offering a free one hour chat a week.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Meet the maker of the site and you've built trust in your audience. Invite them to participate and your no longer the only one making the moves at your site. Let the p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eople get to know you and sales will soar.

3. BillBoards:

Let them have their say. Billboards provide a safe way for the shy ones to have their say too. It's an inte

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r-exchange of information which often builds the content of your site. It also enlists in stick-to-itivness as people who roam the billboards are staying put. They are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

getting friendly with your site.

4. Learning Tools:

Give your visitors other ways to learn. Books, e-books, forums, shareware, etc. Change your content often and vi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sitors will want to return to see what you've added that will be worthwhile to them.

5. The Newsletter:

Yes, the newsletter. The number one tool for bring your visit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ors back to your site. If your aren't capturing them the first time with a free opt-in newsletter, then you have to keep going out and finding them. That's very expens

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ive. Your newsletter is a forever link to your clients and prospects.

6. A Treasure Hunt:

Yep, I'm talking a contest in which you give away something free. However,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

this contest works a little different. By placing a small graphic in different parts of your site weekly, ask the visitors to find it and then enter the contest by tel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ling you where the graphic is located. What does this do? It persuades your visitor to play a game and in the process takes them through your site. While they are look

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing, they are learning about you.

See, it's not hard to add a little SuperGlue to your Post-It Note and get those visitors to stick around long enough to actually buy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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The New England dental benefits provider focuses on building employee trust to strengthen its external service and educational outreach efforts.

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