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Book Marketing

Fiction Writing Is Obsolete

Are you a fiction writer and never been published? Do you write fiction and self publish your own books? Have you found that fiction is not what the books stores are stocking on their shelves now? If the answer is yes, read on.


Authors and Bad Reviews

Let's say you just got your first bad review. Man, it was a doozy. As a matter of fact, it was horrid. What can you do about it? You'd like to defend your title against the person ripping it, right? Well, hope isn't all lost. I'll tell you how to turn a bad review into your favor.


Book Signing Experiences of an Unknown Author

When my first self-published book got into print I thought my job was done. However, I quickly learned that writing the book was only the first step on the road to success.


Low Budget Marketing Ideas

It can be difficult for new or unknown authors to get exposure for their book, especially if it is self-published or POD. But they don't have to be at the mercy of the chain book stores to schedule events for them; there are other options.


E-Book Or Printed Book: What Do You Think?

For the last ten years, I've thought eBooks to be a nuisance. I still do.


Authors Beware: Watch Out For Search Engine Placement

Authors have to cover their behinds. Watch out for search engine placement at your local bookstore.


The Three Mindsets of Marketing

Your marketing mindset may be all that's standing between you and your book-selling success. Learn how to market your book more effectively with these valuable tips.


Top 10 Ways to Know Your Book Concept Will Sell--Before You Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. Use these ten ways.


The New Face of Author Book Promotion

Book promotion includes publicity, media attention, online book promotion, and offline book promotion. Which you use is as important as in what sequence. Learn what the best literary agents are doing these days.


So You Want to Write a Book?

The most successful book publishing phenomenon of our time is without a doubt the Chicken Soup for the Soul series. The Chicken Soup book sales have totaled more than 100 million copies. But did you know Mark Victor Hanses and Jack Canfield's book was rejected by more than 140 publishers? I will share with you some strategies from my podcast interview with Diane Eble, author and book coach.


Make Your Book Sales Go the Extra Mile With a Sales Letter

Let your prospects know about your book's benefits and help them visualize how it will help them. Believe it or not there may still be some people that hadn't heard about your insightful book. They missed your book signing and the book tour. They haven't seen it in a catalog nor have they been gifted with it. With a sales letter, you hire a 24/7 salesman that keeps your book alive and selling well for years to come


A Beautiful Book Design Is Intended For You The Reader

If you look at the book designs of today, they are nothing less than commercial packaging for a product. Don’t get me wrong, book design is important because many of us not only read our books but have them on display too, which means they have to have pleasing covers. Good book designs sell books period. When browsing around a book store, the publishers are all too aware that you never get a second chance to make that first impression and with so many books on display, you need to stand out.


Set Your Book Up to Succeed with a Marketing Plan, Part 1

Have you developed your book's marketing plan yet? Now really is better than later. There are 2 facts to realize in developing your promotion plan. Know it begins the day you conceive your book idea and never ends...


Set Your Book Up to Succeed with a Marketing Plan, Part 3

Have you developed your book's promotion plan yet? You know now really is better than later. There are 2 facts to realize in developing your promotion plan. Realize it begins the day you conceive your book idea and never ends.


How Book Design and Book Marketing Will Keep Your Book Alive

It's estimated that the average number of books sold by an author is less than 50. Do you want to suffer the fate of the majority; or, would you prefer to be successful. Learn the four key steps you must take to be a successful author, selling far more books than the average bear.


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