Key Techniques For Self Publishing Your Books Using Blogs

It is useful to start off by ensuring that we understand why using blogs for self publishing books usually works out so well. To understand this truth we must focus for a moment on the most successful bookstore on earth, Amazon...

Self Publishing Book Sales: How To Guarantee That They Are Always High

The truth is that there is no offline equivalent to a blog and neither is there an advertising medium that is as targeted and efficient as Adwords and other leading PPC (pay per click) advertising mediums.

Secrets of BookExpo America 2006

Here's what I've discovered in perusing the coverage of this year's BookExpo America: all is NOT doom and gloom in the publishing industry!

Secrets of How Authors Can Sell Books by the 1000s to Organizations for Incentive Programs

Corporations, associations and charities spend upwards of $1 billion a year on books to use as an incentive in HR and marketing programs. Yet few authors are aware of the market, and, if so, don't know how to market to it.

Animate with Anecdotes: Breathe Life into Your Book!

My mother is a professional storyteller. She makes her listeners laugh and fall in love and cry. She accomplishes it all by sharing anecdotes. Carefully crafted ones, to be sure, but that's what they are.

Authors and Bad Reviews

Let's say you just got your first bad review. Man, it was a doozy. As a matter of fact, it was horrid. What can you do about it? You'd like to defend your title against the person ripping it, right? Well, hope isn't all lost. I'll tell you how to turn a bad review into your favor.

10 Tips to Sell More Books with a Sales Letter, Part 2

Pretty pictures and web design have never sold anyone anything; only words can do that. You must use words to convince people to take action

How-To Create A Book Marketing Plan (The Smart Way)

Marketing plans are great guides for business owners, and a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Learn how to develop a smart marketing plan that will help you sell more books.

The Three Mindsets of Marketing

Your marketing mindset may be all that's standing between you and your book-selling success. Learn how to market your book more effectively with these valuable tips.

Digital Distribution and Marketing of Your Book Part 1

In this first in a series of articles on how you can potentially make money online with your book via digital distribution, we are going to take a look into what formats are best suited for your book or preview along with what tools there are to create these formats cheaply and quickly.

Partnering to Market Your Book

Going it alone to publish your book may appeal to many people but if you partner with another author or two, things will really change and for the better

The New Face of Author Book Promotion

Book promotion includes publicity, media attention, online book promotion, and offline book promotion. Which you use is as important as in what sequence. Learn what the best literary agents are doing these days.

Self Publishing and Marketing Your Book Online

So, you have finished writing your book and now you want to reap the financial benefits of your work; problem is, you don't know where to start.

On Taming Dinosaurs

It took the cleverness of an entrepreneur by the name of Leonard Riggio to accomplish such a feat. The story of what Riggio did to bring the book-publishing industry to its collective knees would rival Jurassic Park on the big screen.

So You Want to Write a Book?

The most successful book publishing phenomenon of our time is without a doubt the Chicken Soup for the Soul series. The Chicken Soup book sales have totaled more than 100 million copies. But did you know Mark Victor Hanses and Jack Canfield's book was rejected by more than 140 publishers? I will share with you some strategies from my podcast interview with Diane Eble, author and book coach.