Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)

Spending lots of time and money trying to get your book in bookstores? Hoping to land on Oprah? Want a six-figure advance from a big publishing company? Maybe not. These things do not guarantee your book success, but there are a few things that do...

3 Writing Secrets to Give Your Novel a PR Edge

Promoting fiction is never easy. Yet you can craft a manuscript that has built-in promotional and sales angles. It simply takes some forethought and creative planning. By following the secrets revealed below, fiction writers can greatly enhance their chances of getting print, radio, and TV exposure.

The Essence of Editing

Your manuscript is finally written. You breathe a great sigh of relief. But hold on; you aren't done yet. Use your spell-checker, grammar, and style checking program to catch obvious flaws and flag overly long sentences, for example...

Book Promotion Tips - 9 Sure-fire Strategies

1. Know your competition. How can you make your book better than what's already out there unless you are aware of your rivals? Look in the Subject Guide to Books in Print in a major library to determine what other books are available on your topic. Then stop at a good independent bookstore and ask the owner or manager what three books on the subject he or she would recommend. Buy them. Study them. Don't emulate them! Find a way to make yours more...

Getting Newspaper Coverage Off the Book Pages

Did you know there are 1,730 newspapers published daily in the United States? They have a combined circulation of nearly 62 million people. And reviews are only one way of using them.

Autographing Books for Sales Clout

An autographed book is perceived as having more value. While there are several ways to capitalize on this fact, the most obvious often doesn't work. Autograph parties sound glamorous; in reality they are boring! When you're stuck in a store for two or three hours and hardly anybody shows up, it's both embarrassing and time wasting.

Building an Author's Media Kit

Your media kit is the equivalent of a sales pitch and is used to convince the media to give you or your work publicity. This article will get you started on the road to creating one, which can be tailored to your individual needs.

A POD Person Strikes Back

In the book-selling world, anyone who publishes by Print-on-Demand faces incredible difficulties getting publicity and recognition. Libraries are especially difficult customers. Unfortunately the reputation is deserved in many cases. When it isn't, it's just another obstacle for the author to hurtle.

Getting Published

Getting Prepared to Be a Published Author.

Self-Publishing 101

Typically, authors write their books, send them to agents or publishers, and then hope for the best. However, some authors opt to not leave anything to chance; they take matters into their own hands and make sure that the book is published.

Use the Power of the Internet to Sell Your Book

Here’s the challenge for today’s authors: The number of books published each year is increasing (195,000 titles in 2003 alone), books sales are decreasing, and only brand-name authors are getting the necessary support to market their books. The unfortunate result is that most authors aren’t going to see even modest book sales. The solution for authors is the Internet.

Publicity from Thirty-Thousand Feet

Sketching out your marketing campaign will give you a chance to see what’s been leveraging you results and what hasn’t. Keep in mind that some things like bulk sales and national media might take longer than other items so you’ll want to keep putting forth effort toward those long-term goals.

High Prices: A Great Way to Keep Readers from Buying Your Book

Most authors do not know how to price their books. They think that the best way to recoup costs or convey value is to have a high cover price. What they fail to remember is basic economics: higher prices equal fewer sales. If you’re an author who has yet to build a following, then higher prices are simply going to mean only a few family members and some very kind friends will buy your book.

Tips to Get your Query Letter Noticed!

How can you make your query letter stand out from the rest? I offer some tips to make your letter one that gets read!

Promote That Book

Writing, whether full-time or part-time, is a business. One part of the business of writing is promotion of novels and non-fiction books, because without sales, there are no sales, no income. Marketing one's book is as important as writing it.