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Book Marketing
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Is There a Book Hiding Inside You?
Have you always wanted to write? Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? You may very well have the makings of a book hiding in your soul. Now is the time to find out simple it is to get it out and into the minds and hearts of readers eager to read what you have to say.
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Media Events for Book Promotion
Steps to plan, schedule, and secure a media event. While this article is specific to book promotion, it's valuable as a brief guide for any type of media event promotion.
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Navigating the Amazon Sales Ranking
Amazon’s own definition of its system, slightly paraphrased from their FAQ: “The Sales Ranking system exhibits how books are selling. The lower the number, the higher the sales. The calculation is based on sales and is updated each hour to reflect recent and historical sales of every item sold. We hope you find the Amazon.com Sales Rank interesting!” This last sentence seems to indicate Amazon’s own perspective on the importance with which the sales rankings should be viewed.
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What's Killing Your Publishing Career?
With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005.
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Book Talks: What to Say and How to Say It
Organizations, service clubs, and community groups are always looking for speakers. Better yet, an author who is willing to speak about his or her latest book. But talented authors aren't necessarily talented speakers. What can you say about your book? How can you say it? These tips will help you to give a successful book talk.
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Start Locally - Grow Nationally
Most self-publishers don't have the budget to be all things to all people in all places. There is nothing wrong with starting in your immediate area, then letting things ripple out from there.
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Book Marketing Secrets for Trade-published Authors
Your book is published; the family's still celebrating. Why do you get that sinking sensation that nothing is really happening? Face facts: If you're not a household word, your publisher will typically allocate scant time and a minuscule budget to your title. (And if you're self-publishing, PR is a huge component in the overall scheme of things.) It's the age of celebrity books. Lamenting that situation won't change things; getting involved will. Your personal efforts can dramatically impact book sales!
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Forging Win/win Publishing Partnerships
How about promoting your book as the ideal fund-raising tool? There may be groups of youths, seniors, or church folks who would love to help you sell copies for a percentage of the receipts. Anytime you can ally yourself with others who will serve as your sales force for a small percentage, it is worth serious consideration.
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Follow Up to Keep from Falling Down
Do you want to call the tune instead of paying the fiddler? Then you'd better be prepared to monitor the progress of your projects. While diligent follow through increases your odds for success in all aspects of publishing, it's especially crucial in promotion and sales. Many sound marketing plans flounder for lack of follow up.
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Building an Author's Media Kit
Your media kit is the equivalent of a sales pitch and is used to convince the media to give you or your work publicity. This article will get you started on the road to creating one, which can be tailored to your individual needs.
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Book Signing Nightmares
Are book signings worth all the hard work and heartache? Isn’t there an easier way that’s not as taxing on the ego to let the world know you wrote a book?
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