Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the ...

Titles (and Subtitles) Sell Books!

Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initi...

Promotion - Credibility Extras

For many of us, marketing our titles is one of the most tedious tasks of being an author. Even authors who published with large New York houses are expected to take part in marketing and promotion. M...

Discover 3 Easy Ways to Promote Your Articles

Are you using these methods to promote your articles? If not, you are missing out on some easy ways to get more traffic. Ways that require no additional work on your part once they are set up. 1....

Ready, Set, Go Sell Your Book In The Real World!

We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it. When was the last time you actually took time to linger and explore the bookshelves...

Media Events for Book Promotion

Steps to plan, schedule, and secure a media event. While this article is specific to book promotion, it's valuable as a brief guide for any type of media event promotion.

How To Market A Suspense Novel In An Online Multimedia Format

Suspense novelist takes marketing to a new level.

Marketing Your Book on Radio

Think you an sit back, relax, and wait for royalties now that your book is in print? Well, think again. As many authors have discovered, publishers don't have the money to push every book. It's up to the author to boost sales, and many are choosing radio. Why?

Book Talks: What to Say and How to Say It

Organizations, service clubs, and community groups are always looking for speakers. Better yet, an author who is willing to speak about his or her latest book. But talented authors aren't necessarily talented speakers. What can you say about your book? How can you say it? These tips will help you to give a successful book talk.

Book Titles that Make Big Bucks

Here’s how a great title helped to sell 300,000 books while a poorly chosen title for the same book sold only 1500 copies.

Editorial Checklist

The following editorial checklist will help you evaluate your finished nonfiction manuscript and pinpoint any potentially weak areas. It will assist you in coming across professionally rather than smacking of amateurism.

Book Marketing Secrets for Trade-published Authors

Your book is published; the family's still celebrating. Why do you get that sinking sensation that nothing is really happening? Face facts: If you're not a household word, your publisher will typically allocate scant time and a minuscule budget to your title. (And if you're self-publishing, PR is a huge component in the overall scheme of things.) It's the age of celebrity books. Lamenting that situation won't change things; getting involved will. Your personal efforts can dramatically impact book sales!

Gain PR Attention Using Contests, Awards, and Surveys

While mass marketers often run games and contests on a nationwide scale, small business can't afford this kind of promotion. But what we lack in money, we can make up for in moxie. Let's examine some other industries to discover what they have done. Hopefully, this will trigger some ideas for you.

Capitalize On Contacts To Maximize Sales Momentum

Developing a support system of your peers makes complete sense. Networking with other authors and small publishers provides mental stimulation, emotional comfort, and a source for getting your questions answered. Find a writing group or publishing association in your area, or organize one if none exists. The collective promotional ideas will amaze you. You may also find someone willing to serve as an informal mentor, guiding you toward greater heights in this exciting venture.

Forging Win/win Publishing Partnerships

How about promoting your book as the ideal fund-raising tool? There may be groups of youths, seniors, or church folks who would love to help you sell copies for a percentage of the receipts. Anytime you can ally yourself with others who will serve as your sales force for a small percentage, it is worth serious consideration.