Copywriting Tips - The Offer

When doing copywriting, how you construct your offer may mean the difference between making and not making the sale. This article is going to give you some tips on how to juice up your offer.

Direct Response Copywriting - The Basic Principles

The first insight into the mind of a copywriter is that they look for direct response copy to provide immediate results. Direct response copy works immediately or it will never work. Direct response copy elicits an immediate reaction that should result in a purchase from the customer. If the customer clicks away...

Copywriting Is A Highly Specialized Art

Amusingly, copywriting is the one area of web design where everyone thinks they can do it. If they can write a grammatically correct letter, or pen an ezine, people sometimes get the idea they can also write copy for their sale letter or website. Unfortunately, copywriting is a whole different animal...

Good Copywriting Or No Sales - That's The Choice

You can experience the difference between good copywriting and just writing by sample reading web pages that are optimized for the search engines. When a copywriter writes the page the key phrases flow into the article. The intention is to alert the search engines to the phrases without letting the reader know that you have included your phrases over and over again...

Sell Your Book with Pennies

Create readers for life using a penny jar.

Distribute Your Self-Published Book Online 8 Ways - Part 2

If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money. With Online distribution the self-published author or Web business site gets to keep all the money.

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. Use these ten ways.

FAQs about Book Signings

Things you might like to know about book signings: how much money can be made, what does it take to produce such an event, what to do if nobody shows up, and much more!

Book Events - Make Yours Successful

A book event (a book signing) is a popular way for authors to create awareness for their work. Most large publishing houses require authors to participate in a 10-city book tour, at the minimum. For self-published authors, it's a good idea to arrange as many events as your time and budget allows. But, no matter who's making the arrangements, there are five key ingredients to making the event a success:

Spend a Little Time, Get Free Books Online

The article explains how to get free books online.

Don't Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. Don't let your business die young by following the herd. Instead, think of the natural ways you like to market. Here are three Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a few will get the results they hope for.

Poetry Chapbooks: Ten Tips for Promotion

Poetry chapbooks are small books of poetry. They are great tools to help poets become established in the community, but promoting them can be somewhat difficult without a few leads.

Creating a Book Poster

An article with tips on creating a poster for your book.

How Many Ways Can You License Your Tips Booklet?

You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over again, developing a new income stream with each deal you make. The booklet can be distilled from a book you've already written, a newsletter you distribute, or from sound bites you continually share with clients, audiences and anyone who will listen.

19 Ways to Secure Non-Returnable Book Sales and Sell More Books

Don't rely on bookstore sales alone to maximize your book selling opportunities. If you want to sell hundreds of thousands of copies, you must explore non-traditional markets as well.