Author Credibility is Important to eBook Marketing Say Top Editors

If you are marketing your eBooks and you wish people to buy them, then it is going to be necessary to insure that your credibility remains strong to the buyer or reader. Also the purchaser of the book know who you are and why you have written the book in the first place.

Sometimes an Author Must Write Their Own Book Reviews to Get the Ball Rolling

It is commonly thought in poor taste to write a book review for a book that you yourself have written and yet sometimes an author of a book must write a book review on their own books to get the ball rolling. I realize you are skeptical of such a practice and yet let me give you a for instance, which might defeat the self-promoting book review debate.

Debates on eBook Author Self-Promoting Book Reviews

There is a bit of a controversy and stir going on these days with regards to self-promoting book reviews, where an author will write a book review on a book that they themselves actually wrote. Sounds silly doesn’t it? Indeed it is in a way. So, why do they do it?

Is Publishing Still Good Business?

Publishing has changed significantly in the 21st century and talent is no longer a guarantee for success. There are however still things you can do to make your publishing dreams come true.

Conflicts of Interest in Online Book Reviews by the Author of the Work Itself

It is often considered in poor taste for an author to write a book review of their own work, novel or book and yet they are indeed the most qualified to do so, are they not? Most would agree that there are inherent Conflicts of Interest when the author writes an Online Book Reviews of their work. One conflict might be the money issue. If the author is selling their book then someone reading the review might be a little disconcerted or perceive that the book review is not sincere.

Writers Attack Self-Reviewers

Although most folks think of it as a taboo for an author or a writer to write their own book reviews, I disagree and my point of view on this matter is multifaceted. You see, a self-review is not necessarily a sales pitch and one can honestly make that statement as an absolute. In fact books generally contain introductions, notes to reader and forwards.

How You Can Grow Your Business By Writing and Marketing Books

We've all seen books authored by high-profile business leaders and other professionals. We know authoring a book creates or enhances the aura of prestige surrounding such people. But do we really understand how writing and marketing books can help build a business or career? Ron Kaufman knows. He has built a business around customer service training and motivation, including two book series. Ron has generously agreed to share his thoughts and experience with us.

Shy Writers - Your Sales Salvation - The Soft Sell

One of the BIG shocks after I finally got a clue and was able to get accepted by a publisher and got one of my works in print was a facet of the business I'd never imagined - I now had to push and SELL.

Book Design – Which Binding Should I Use?

Books are divided into two very general categories: hard cover and soft cover. Hard covers usually use a Smyth sewn binding and soft covers are typically perfect bound. There are two commonly used hard cover methods, casewrap and dust jacket. Novels usually have a dust jacket for an attractive colourful imprint on the bookstore shelf and the fabric covered cover underneath will usually use gilt lettering on the spine. Casewrap covers are full colour, glossy and don't usually come with jackets. This cover type is commonly used on text or coffee table books but lately is becoming more common on novels.

Market & Promote Your New Book Through Media Outlets

Not having the large book marketing budgets like publishing companies, new authors must find cost efficient ways to promote their new books through media outlets. Print and electronic media (radio and television) are very expensive, both nationally and locally. But the exposure for new books through this type of advertising is hard to beat. New books of high profile authors get expensive print and electronic media advertising campaigns developed by publishers. These advertising campaigns use the author’s name to get media exposure for the new books. As a new, unknown author, you are not going to be given this type of media advertising for your new book. Can you do it yourself? No! Media advertising is expensive! The cost of these campaigns is more than new authors can afford. However, there are still inexpensive ways you can get the media exposure you need for your book.

Market & Promote Your New Book Through The Internet

For a new author with a small book-marketing budget, the Internet is an inexpensive way to build relationships with readers and generate book sales. In addition, the effectiveness of Internet book marketing initiatives is more measurable than more expensive advertising. The Internet also gives you the opportunity to reach around the world for potential readers of your book.

Market & Promote Your New Book By Writing Articles

There are ways new authors can increase their visibility and grow their credibility in order to boost the sales of their books. One clearly inexpensive way is by writing and publishing articles. The articles would pertain to a subject directly related to your book. In the past, getting articles published in newspapers, magazines, and trade journals, etc. was difficult and time consuming. If the article was accepted, it took weeks and months before it was published. Nowadays, because there are thousands of online publishers constantly craving for fresh content you can write an article in the morning and have it published in the afternoon.

The Future of Publishing and Reading

A new Wave of opportunity for the writers and readers - E Books on the Internet.

Writing Ebooks That Sell Fast

The differences between print books and ebooks are bountiful and minimal at the same time, which means that it's more of what you want to do that dictates the final product than what any set guidelines may be.

Self-Publishing, Independent Publishing, Traditional Publishing

What are they and how are they different?