Copywriting is an Art and a Science

Many people who are copywriters and editors of business written correspondence will say that copywriting is an art. I think this is kind of funny because copywriting, at least very good copywriting has a lot to do with the social sciences, pop culture and the way that the human brain takes information; especially when that copywriting has to do with marketing.

Ghostwriters and Research Teams

Many writers who write novels or non-fiction work do indeed hire ghostwriters to help them in their endeavors. Now then is it ethical for an online article writer or online article marketer to do the same? Well this is a decent question because if someone is selling lets say Marketing Consulting Services and then pays a ghostwriter to write 30 articles on marketing,

Freelance Copywriter Secrets: The Most Famous Ad In History

Learn what made the most famous ad in history so successful. These steps detail how this ad pulled in record-breaking sales, what the copywriter did to appeal to readers' strongest emotions and desires, and how you too can write great copy by imitating this formula.

Freelance Copywriter Secrets: A Quick and Easy Market Research Tool

Before you write that ad, find out as much as you can about the people who will be reading your ad. How do you do that? The magazine your ad is scheduled to appear in can provide you with a wealth of information about the people who read that magazine, and who will be exposed to your ad. Knowledge is power, especially when it is knowledge about your target readers.

Copywriting - Writing a Sales Letter

A problem that is prominent in most sales letters is that the writer attempts to cater for every possible consumer. This is particularly prominent in the B2B market where companies claim that their product/service is suitable for a wide range of businesses – big/small and from any sector you could possibly think of.

How to Work Alone Without Feeling Lonely: 5 No-Fail Tips for Beating the Isolation Blues

Decided to leave the corporate wars for your own home office? Here's how to beat the isolation blues in five easy steps.

Writing Excellence: How to Get Your Point, Make Your Point, and Stay on Point

Just about everything you want to write can be distilled by four critical questions. These questions work on all levels of a document, too, from the largest, document-wide perspective, down to your individual sentences. Take these questions to heart!

How To Easily Write The Most Effective Classified Advertisements For Your Business

There are some simple rules to follow when writing an advertisement to be placed in a newspaper, magazine, newsletter, or online classified section. This marketing method is easy and inexpensive, which makes it an excellent option for small businesses and entrepreneurs.

Why Should A Business Hire A Freelance Copywriter

Why should a business hire a freelance copywriter instead of a staff writer? This is why.

Muhammad Ali, Gary Halbert & Me

How the most embarrassing week of my life turned into a source of big financial success. This is a lesson on how to leverage headlines.

Freelance Copywriter Secrets: Are You Losing Money By Failing To Do This

The fear of loss is the most powerful motivator you can use in your copywriting. Every product, every service can be viewed from the angle of what a person will lose if they fail to buy from you. Learn how to sell the negative consequences as well as the chance for gain. Find out how to consutruct a negative message without resorting to hard sell tactics.

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Proofreading and Editing Services

Regardless of who you are: an individual, business organization, religious organization, military, proofreading and editing services are required to deal with all manner of errors we face in the course of producing our documents. In-fact, proofreading and editing services are a vital aspect of human activity as most business transactions are conducted in printed form. However, as a result of time constraint and dearth in skilled human resources, some organizations outsource part of this function to professional writers and editors.

The Mind Reader

Anticipating your client's needs is paramount to the success or failure of your business. Do you practice seeking to understand what your customer needs?

Copywriting Secrets - How To Write Killer Website Copy

Learn the secrets of writing profit-pulling sales copy for the web.