Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2

If your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be in vain.

Freelance Copywriter Secrets: An Article Writing Success Story

In less than one month since I started my blog and publishing articles online, I have already gained a fifth page ranking on both Google and MSN. Find out how I did it and what techniques I am using.

Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 3)

Find out what a great testimonial looks like. In this third in a series of how to turn customer feedback into written testimonials for your advertising and marketing materials, you will learn an easy formula for molding those nice things your satisfied clients say into short pithy testimonials that pack tons of power.

Freelance Copywriter Secrets: Free Sample Marketing

Are you looking for a powerful way to persuade people? Once you understand how to use what social scientists call the Law of Reciprocity, you have a powerful tool that can make use of with any ad campaign, web site or any other marketing materials you produce.

Simple Copywriting Secret Makes Your Ads More Profitable Without Increasing Sales Or Raising Prices

Would you like to increase the profits of every ad you write...without making any extra sales and without adding even one penny to the price of what you're selling? Then consider this:

Ghostwriters and Research Teams

Many writers who write novels or non-fiction work do indeed hire ghostwriters to help them in their endeavors. Now then is it ethical for an online article writer or online article marketer to do the same? Well this is a decent question because if someone is selling lets say Marketing Consulting Services and then pays a ghostwriter to write 30 articles on marketing,

How Many Pages Are There In Your Sales Letter?

Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple...

Online Copywriting - Copy and Content: Any Difference?

When writing for websites people generally consider copy and content as two different entities. Well, it is true: they do have two different purposes - motivation and information. But in terms of user conversion their differences fade away. Take a look at the copy/content issue from the new perspective.

Writing Excellence: How to Get Your Point, Make Your Point, and Stay on Point

Just about everything you want to write can be distilled by four critical questions. These questions work on all levels of a document, too, from the largest, document-wide perspective, down to your individual sentences. Take these questions to heart!

4 Ways You can Use Ghostwriters to Immediately Create Profits for Your Business

Never spend weeks, months, or years trying to sit down and write your own (quality) information product when you can just hire a ghostwriter! Believe me, that's what the pros are doing. It's time for you to start learn how to use them too.

Get Inside your Reader's Mind

If you can empathize with your reader, your copy will be head and shoulders above other people's. Learn to write from the heart and get through to your reader, and you have learnt the most valuable lesson in copywriting.

Why Should A Business Hire A Freelance Copywriter

Why should a business hire a freelance copywriter instead of a staff writer? This is why.

Freelance Copywriter Secrets: But Wait, There's More

Learn how to increase your buyer's return on investment (ROI) by throwing in additional add ons at no extra cost. The more value you add to your offer, the harder it is for the customer to say no.

Freelance Copywriter Secrets: 5 Ways To Make Your Copy Scannable

You have no more than 3 seconds to grab your readers' interest. Never assume they will slowly read through your copy from front to back. Instead, assume they will scan it over in about 3 seconds. You have to write copy with scanning in mind. Learn 5 ways to use those fleeting 3 seconds to grab your reader's interest.

Muhammad Ali, Gary Halbert & Me

How the most embarrassing week of my life turned into a source of big financial success. This is a lesson on how to leverage headlines.