Freelance Copywriter Secrets: Laying the Groundwork to Write Great Copy

Like any other area of life, your copywriting can be greatly improved by the proper preparation. But more importantly, laying a thorough groundwork BEFORE you start to write can often shorten the time it takes to write your ad, web copy or direct mail piece. And in the end, your preparation actually makes a better result with stronger, more compelling copy that pulls in more customers and sales.

Sales Letter Basics

Once you have mastered the technique of writing an effective sales letter, you should see an increase in the number of qualified leads that contact you about your products and services.

Research for Better Web Copywriting

One crucial thing you must do is conduct exhaustively detailed research before you ever write a word of copy. This is particularly true when it comes to web copywriting.

How To Write Sales Copy Fast--Even If You're Not A Writer!

A lot of business owners are afraid to write their own sales copy because they don't consider themselves to be writers. But follow these simple suggestions and you'll be able to write sales copy fast.

Freelance Copywriter Secrets: Is Your Website Doing Its Job?

Is your website producing a great return on your investment, or does it just sit there taking up space? Most businesses spend a lot of time and money putting up their sites, but all too often they make these glaring mistakes that limit the profitability of this potentially valuable tool.

Freelance Copywriter Secrets: An Article Writing Success Story

In less than one month since I started my blog and publishing articles online, I have already gained a fifth page ranking on both Google and MSN. Find out how I did it and what techniques I am using.

Freelance Copywriter Secrets: You're Really Just Selling Aspirin

Getting too bogged down in your writing? Find out the one simple sentence you can say to yourself to put you back on track. This one idea will help you write better, clearer and more persuasive copy than ever before.

Freelance Copywriter Secrets: How a Top Salesman's Secret Can Improve Your Copywriting

Stories sell! Since the days of early man, the power of stories, anecdotes and even myth have resonated deep within our souls. They increase the power of your message and create lasting impact on the people you present them to. Learn how to use stories to convey your message, sell your products and make a bigger impact on your audience.

How Many Pages Are There In Your Sales Letter?

Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple...

Freelance Copywriter Secrets: A Ridiculously Easy Way To Lock In Your Reader's Attention

This copywriting technique is so powerful it probably should be illegal! Your web content or advertisement can't sell anything to anyone if you don't first grab the reader's attention. Find out a copywriting technique so easy you could do it in your sleep. But it work every time to lock up a reader's attention and hold it until the very last word.

The Principle of Consistency: A Powerful Persuasion Tool for Copywriters

How a complete stranger revealed firsthand the enormous power of consistency in persuasion.

Writing Excellence: How to Get Your Point, Make Your Point, and Stay on Point

Just about everything you want to write can be distilled by four critical questions. These questions work on all levels of a document, too, from the largest, document-wide perspective, down to your individual sentences. Take these questions to heart!

Myths about Writing and Writers

Despite the fact that people write in different ways and with different styles, we all have some misconceptions floating around. These ideas can get in your way when you're trying to write, so take comfort in knowing they're not true.

Freelance Copywriter Secrets: Pile On The Benefits Until They Can't Say No

When a reader sees a sales letter with a long, long list of benefit statements in bullet point form, the effect is very positive. As they read through all the reasons why they should do business with you, their minds cannot come up with objections fast enough. Resisitance crumbles in the face of such amachine-gun fire of benefits.

4 Ways You can Use Ghostwriters to Immediately Create Profits for Your Business

Never spend weeks, months, or years trying to sit down and write your own (quality) information product when you can just hire a ghostwriter! Believe me, that's what the pros are doing. It's time for you to start learn how to use them too.