Copywriting is NOT the Most Important Skill for Online Success

What's the most important skill to master to make a fortune online? Many marketing experts say that copywriting is the most important skill you need to learn to build a profitable online business.

Freelance Copywriter Secrets: Testimonials Pull in Huge Profits

Client Testimonials Make Any Ad, Mailer or Web Content more convincing and profitable. Find out how to produce and endless supply of glowing testimonials you can use to bolster any copywriting project.

Freelance Copywriter Secrets: Writing The Before & After Formula

Telling a story can be a powerful way to write compelling ad copy, web content or direct mail pieces. Learn how to write one of the most powerful story formulas of all: the Before and After scenerio.

Freelance Copywriter Secrets: How to Boost Business Writing Case Histories

Prospective customers want to know if you can deliver the goods. They want to know if you can do what you claim you can do. One of the best ways to show them this is by writing case studies. Find out how to write case studies to show future customers how you have solved problems for your previous clients.

Freelance Copywriter Secrets: Don't Discount, Add Value

Be very careful before you offer a discount, it cost you a lot more than you expect. Find out how to add value instead, and watch your profits (and sales) go way up.

Sales Letter Basics

Once you have mastered the technique of writing an effective sales letter, you should see an increase in the number of qualified leads that contact you about your products and services.

Freelance Copywriter Secrets: Can White Papers and Image Ads Get Along?

Can an image ad that is trying to convey a dignified brand still make use of direct response methods? Without sacrificing the dignity and brand image the ad is trying to convey, offering a white paper can not only further those goals of projecting a high-end image, it can also create new business, new clients and generate a list of opt-in prospective clients.

Freelance Copywriter Secrets: It's the Brand, Stupid!

Learn how to communicate a consistant brand when you market your product. When you establish a brand identity in the minds of the public, they know what to expect when they hear your name. They also know how your product is different from all your competitors. Establish your brand by sending out a consistent message built upon your product's key benefit.

Freelance Copywriter Secrets: You're Really Just Selling Aspirin

Getting too bogged down in your writing? Find out the one simple sentence you can say to yourself to put you back on track. This one idea will help you write better, clearer and more persuasive copy than ever before.

Why You Need a Copywriter and You Don't Know it Yet

Spending a few dollars up front with a good copywriter or editor makes a lot of sense for sales down the road. Saving a few dollars now can cost you hundreds if not thousands of dollars in the future in lost sales.

How to Work With a Ghostwriter

Want to build your reputation as an expert in your field? Want to make business and new clients come to you? The easiest, fastest way to raise your profile in your industry is to write a book or a series of articles. But, who has the time? Working with a ghostwriter may be your answer. Find out how to work with a professional ghostwriter to produce articles or a book that can put your career into the top tier of your field.

How Many Pages Are There In Your Sales Letter?

Let me ask you a question: Do you know how many pages you must have in your sales letter? There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever. The reason for this is simple...

Freelance Copywriter Secrets: Build Your Brand From Scratch, Again

Your brand is the most important thing your business owns. Try selling any product or service without a brand and you might as well try running uphill with cement blocks attached to your shoes. Learn how to create a steller brand identity or keep an existing brand alive, well and growing.

Freelance Copywriter Secrets: 7 Ways To Write Powerful Benefit Statments

A single, very simple formula governs whether you will write successful advertisements or web copy: benefits = sales. The more, strongly worded benefit statements you come up with to describe your product or service, the better copy you will write. Can it be any simpler? Learn 7 ways to write more powerful benefit statemetns and look at what you sell in a whole new light.

Freelance Copywriter Secrets: A Ridiculously Easy Way To Lock In Your Reader's Attention

This copywriting technique is so powerful it probably should be illegal! Your web content or advertisement can't sell anything to anyone if you don't first grab the reader's attention. Find out a copywriting technique so easy you could do it in your sleep. But it work every time to lock up a reader's attention and hold it until the very last word.