6 Things You DON'T Need, WON'T Get (and Will NEVER Pay For) if You Hire a Virtual Copywriter

A virtual copywriter appears when you need her, and vanishes when you don't. With a virtual copywriter, the amount of hours or projects you book is entirely in your control. If for some reason your virtual copywriter displeases you or vice versa, you can sever all ties at any time, and everyone will recover fairly quickly. You can't beat this relationship of convenience, designed to give you ALL of what you need, and NONE of what you don't need.

Five (5) Major Pitfalls of Ad Copywriting and What YOU Can Do To Avoid Them

Great copywriting demands discipline, imagination, creativity and hard work. You will not become a great copywriter overnight. Even for the best of us, it takes time to master the skill of ad copywriting. With hard work, dedication and purpose you will be able to acquire the techniques that will have you producing great ad copy.

Really Good Word Usage -- No. 23: Writing Isn't Talking Unless You're Writing Talking

A written word and a spoken word may be the same word, but you can't always write the way you speak if you want to be considered a serious writer.

Freelance Copywriting Clients - Are yours Peppermint, Bitter Lemon or Pure Humbug?

Clients can get in the way of a perfectly good career, or at least that's the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not, learning to love clients - warts and all - is essential if you want to succeed as a freelance copywriter. This article gives some useful tips for those on the threshold of what could be a truly great future.

Homograph, Homonym, or Homophone?

The rules say that no two words have exactly the same definition. Yeah, right. Try looking up homonym or homophone. This article may be a small step toward making the meanings clearer.

Learn Copywriting Testing Secrets: How To Accurately And Quickly Test And Tweak Your Sales Page

Discover the hottest thing happening to copywriting as well as an advanced technique to use the next time you have to test and tweak some sales copy.

Tweak Your Website -- Get More Leads and Sales

Many website owners make basic design and web copy mistakes. If they fix these, their websites will get more visitors, who will stick around longer. And more visitors result in a boost in leads and sales.

Freelance Copywriter Secrets: 7 Steps to Dynamic Advertising

Your prospective customers have a lot of reasons NOT to pay attention to your marketing message. Every day they are bombarded with ads, slogans, direct mail and web sites that promise the moon. Find out how to cut through the clutter and noise and get people to listen to your message.

Freelance Copywriter Secrets: 3 Lessons From A Marketing Superstar

Jeffrey Fox is truly a marketing superstar. Find out some of his simple rules for excelling in your area of marketing and become a superstar in your own field.

Freelance Copywriter Secrets: Removing Readers' Mental Barriers

If someone needs and wants what your product can do for them, they will buy it. Right? Actually, wrong, unless you can identify their mental barriers such as skepticism, lack of awareness of their need, lack of urgency to solve a problem or the feeling that your product is just like everyone else's. This article shows how to remove those barriers people have erected in their minds, so they will buy the product that truly benefits them.

Write on Target: Copywriting Strategies that Get Results

It's easy to write persuasive copy. You just have to be willing to see your customers as people rather than sales targets and work back from there.

Freelance Copywriter Secrets: Can White Papers and Image Ads Get Along?

Can an image ad that is trying to convey a dignified brand still make use of direct response methods? Without sacrificing the dignity and brand image the ad is trying to convey, offering a white paper can not only further those goals of projecting a high-end image, it can also create new business, new clients and generate a list of opt-in prospective clients.

Freelance Copywriter Secrets: Honesty is Good For the Bank Account

Learn how to turn your product's shortcomings or your competitor's strong points into powerful selling tools for your own offering. Learn a technique that will increase your credibility in the eyes of prospective customers, grab their interest all the way to the end of your ad, and position you as the owner of your own niche.

Build A Meaty Copywriting Swipe File Full Of The Best Ads Ever Written...For Less Than $50

How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads? A swipe file that contains not only long copy ads...but also proven classified and space ads that can be adapted and modified for pay per click ads and ezine ads? And how would you like to be able to build this swipe file of hundreds of ads for about $50 or less?

Freelance Copywriting - Marketing Yourself and Your Website: Part 2

As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways. By using your most deft copywriting techniques – including sleight of hand and a little keyword juggling - you'll race up Google’s rankings faster than you can say 'search engine optimization!'